37 min
How Big Businesses Can Innovate Like Scrappy Startups with Ben Yoskovitz Customer Show
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- Marketing
When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin to share:
How To Find Out What Customers Really Care About
Why Big Companies Need To Focus Small To Think Big
What It Takes To Have An Innovation Mindset
And So Much More
Ben Yoskovitz is a founding partner of the innovation firm Highline Beta. He is also the co-author of Lean Analytics.
Twitter: https://twitter.com/byosko
LinkedIn: https://www.linkedin.com/in/byosko/
Highline Beta: https://highlinebeta.com/
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Follow Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator
When you think of innovation, businesses like banks and manufacturers likely won't come to mind. But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin to share:
How To Find Out What Customers Really Care About
Why Big Companies Need To Focus Small To Think Big
What It Takes To Have An Innovation Mindset
And So Much More
Ben Yoskovitz is a founding partner of the innovation firm Highline Beta. He is also the co-author of Lean Analytics.
Twitter: https://twitter.com/byosko
LinkedIn: https://www.linkedin.com/in/byosko/
Highline Beta: https://highlinebeta.com/
----
Follow Katelyn on Twitter: https://twitter.com/KateBour
Get your free Customer Ranking Calculator: https://www.subscribepage.com/newcalculator
37 min