51 min

How Bob Moog’s University Games Became the Largest Independent Game Company in the World Monday Morning Radio

    • Entrepreneurship

When it comes to running a competitive company, Bob Moog doesn’t play games. Well, actually, he does. Daily.
Bob is co-founder and president of University Games, the largest independent game company in the world.

For almost four decades, Bob has gone up against the biggest players — including Hasbro and Mattel — and found a way to beat them at their own game. Pun intended.
In fact, University Games distributes more products in more outlets and more markets than any other company focused on board games. 
The company now has six divisions: University Games (board games), Great Explorations (science and learning/glow-in-the-dark products), BePuzzled (puzzles and brainteasers), Briarpatch (preschool games and puzzles), U-Create (crafts and activities), and Front Porch Classics (classic games, built to last a lifetime).
University Games’ philosophy has always been to offer games that encourage social interaction and imagination through gameplay, with learning sprinkled in to spice it up. 
Bob’s story will inspire anyone who competes against entrenched giants. He’ll also share the management philosophy that has proven a game winner for just shy of four decades.
Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.
Photo: Bob Moog, University Games
Posted: March 11, 2024
Monday Morning Run Time: 51:10
Episode: 12.36
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When it comes to running a competitive company, Bob Moog doesn’t play games. Well, actually, he does. Daily.
Bob is co-founder and president of University Games, the largest independent game company in the world.

For almost four decades, Bob has gone up against the biggest players — including Hasbro and Mattel — and found a way to beat them at their own game. Pun intended.
In fact, University Games distributes more products in more outlets and more markets than any other company focused on board games. 
The company now has six divisions: University Games (board games), Great Explorations (science and learning/glow-in-the-dark products), BePuzzled (puzzles and brainteasers), Briarpatch (preschool games and puzzles), U-Create (crafts and activities), and Front Porch Classics (classic games, built to last a lifetime).
University Games’ philosophy has always been to offer games that encourage social interaction and imagination through gameplay, with learning sprinkled in to spice it up. 
Bob’s story will inspire anyone who competes against entrenched giants. He’ll also share the management philosophy that has proven a game winner for just shy of four decades.
Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.
Photo: Bob Moog, University Games
Posted: March 11, 2024
Monday Morning Run Time: 51:10
Episode: 12.36
RELATED EPISODES
Frank Armbruster Invented or Created 96 Products
Elliott Neff, a Real-Life Chess Master, Shares the Valuable Lessons that Chess Teaches

51 min