How Brands Can Avoid Social Washing: PR’s Role in Driving Authentic Impact

In this episode, PR and media specialist Katie McIlvenny shares her insights on the role of PR in helping brands navigate social responsibility. Drawing on her experience working with creative agencies, Katie discusses the pitfalls of “social washing” and how brands can authentically support social causes. She emphasises the importance of radical transparency and offers strategies for PR professionals to guide clients in aligning their messaging with meaningful impact.