How brands can find better insights with Adam Wilson, Co-Founder of D/CAL

Adam Wilson has spent his career helping brands stand out. After years at creative agencies and a stint leading brand marketing at Carhartt, he now leads strategy and creative at D/CAL, the agency he co-founded with Tony Hawk.

In this episode of Question Everything, Adam shares why so many CMOs struggle to differentiate their brand, how brands can think like creators to earn attention, and how CMOs can get the most from their agency partners.

What you'll learn in this episode:

• How CMOs are being set up to fail and what agencies can do to help

• Why you can't rely on quantitative data to differentiate your brand

• Why you need to differentiate further upstream

• The best use case for AI in agencies

• Why there should be some pushback in your agency relationship

• Why D/CAL's advisory board is filled with cultural tastemakers like Skateboarder Tony Hawk and Music Producer Paul Blair

• Why brands need to start thinking like creators

• What CMOs get wrong about Creatives and what Creatives get wrong about CMOs

Resources:

• Learn more about D/CAL on their website

• See D/CAL's advisory board

• Check out D/CAL's latest work

• Connect with Adam on LinkedIn