Brent Zahradnik is the founder of AMZ Pathfinder. He started the company in 2015 and since then worked with 100s of sellers and currently spending a million dollars a month in ads. He will share his experience with Amazon’s new platform, DSP (Demand Side Platform).
~WHAT YOU’LL LEARN~
What is DSP? Targeting options and uniqueness of DSP vs Amazon PPC Requirements for users of DSP Why dynamics ads are a better option than classical ads Combining DSP with other advertising campaigns and strategies ~KEY POINTS~
DSP is emerging because you are getting into 20 years of data of Amazon about what people buy and search for. The four different layers of DSP includes - Awareness, Consideration, Purchase, and Loyalty. For Brent’s clients, DSP has worked best in mid to bottom-funnel. The access of DSP is limited due to the complexity of the platform and the pressure it might bring to the customer support of Amazon. ~CONTACT DETAILS~
If you would like to know more about Brent and his company, you can check out - AMZ Pathfinder (amzpathfinder.com) (firstname.lastname@example.org)
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