25 min
How can nonprofits use donor segmentation to increase donations? The Nonprofit Science Podcast
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- Non-Profit
Today we are going to dive into donor segmentation and discuss what the literature and latest research suggests are ways we can segment donors to effectively communicate with them and of course, raise more money.
If you’ve been putting off targeted fundraising messages for your donors because segmenting your donors is such a big hurdle to climb, this episode is for you. And if you’re currently segmenting your donors, but it isn’t getting you the results you were hoping for, then this episode is for you as well.
The problem we are going to tackle today is: How can nonprofits use donor segmentation to increase donations?
Today we are going to dive into donor segmentation and discuss what the literature and latest research suggests are ways we can segment donors to effectively communicate with them and of course, raise more money.
If you’ve been putting off targeted fundraising messages for your donors because segmenting your donors is such a big hurdle to climb, this episode is for you. And if you’re currently segmenting your donors, but it isn’t getting you the results you were hoping for, then this episode is for you as well.
The problem we are going to tackle today is: How can nonprofits use donor segmentation to increase donations?
25 min