18 min

How can questions be a source of competitive advantage? The Better Question

In any business transformation, there are so many ‘unknown-unknowns’ that it’s impossible to have all the best answers on an ongoing basis without first examining whether you are asking the best questions. How can senior executives and board directors prioritize creating the conditions and culture that encourage better questions to consistently get to better answers?

In any business transformation, there are so many ‘unknown-unknowns’ that it’s impossible to have all the best answers on an ongoing basis without first examining whether you are asking the best questions. How can senior executives and board directors prioritize creating the conditions and culture that encourage better questions to consistently get to better answers?

18 min