37 min
How Can You Fuel Growth Through Marketing & AI? The Backstory on Marketing and AI
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- Marketing
How can you fuel growth through marketing and AI? We are sitting down today with Marketing and e-commerce expert Alex Back, with Couch.com. Alex prioritizes awareness, creativity, and communication as staples in his work. With a rich history of entrepreneurial success, including co-founding the celebrated home furnishings brand Apt2B, Alex brings a wealth of knowledge and experience to the table.
From the early days of identifying a market gap in affordable home furnishings during the recession to building Apt2B into an e-commerce powerhouse with annual revenues soaring over $40M, Alex's journey is nothing short of inspiring. His strategies in awareness, creativity, and communication have not only fueled growth but also led to a successful acquisition and exit.
Today, Alex shares his invaluable insights on leveraging AI alongside strategic marketing to propel business growth. We'll explore the pivotal role of creative marketing, the development of strategic partnerships with giants like Costco and Bed Bath & Beyond, and the innovative use of technology in e-commerce.
Whether you're an aspiring entrepreneur, a marketing professional, or just passionate about the fusion of AI and marketing, this episode is packed with actionable advice and captivating stories from Alex's remarkable career. Tune in to discover how to harness the power of AI and marketing to fuel your business growth and navigate the challenges and opportunities of the e-commerce landscape.
Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting couch.com today.
Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.
Follow us on Facebook: https://www.facebook.com/profile.php?...
Website: https://prorelevant.com/
What's your backstory?
How can you fuel growth through marketing and AI? We are sitting down today with Marketing and e-commerce expert Alex Back, with Couch.com. Alex prioritizes awareness, creativity, and communication as staples in his work. With a rich history of entrepreneurial success, including co-founding the celebrated home furnishings brand Apt2B, Alex brings a wealth of knowledge and experience to the table.
From the early days of identifying a market gap in affordable home furnishings during the recession to building Apt2B into an e-commerce powerhouse with annual revenues soaring over $40M, Alex's journey is nothing short of inspiring. His strategies in awareness, creativity, and communication have not only fueled growth but also led to a successful acquisition and exit.
Today, Alex shares his invaluable insights on leveraging AI alongside strategic marketing to propel business growth. We'll explore the pivotal role of creative marketing, the development of strategic partnerships with giants like Costco and Bed Bath & Beyond, and the innovative use of technology in e-commerce.
Whether you're an aspiring entrepreneur, a marketing professional, or just passionate about the fusion of AI and marketing, this episode is packed with actionable advice and captivating stories from Alex's remarkable career. Tune in to discover how to harness the power of AI and marketing to fuel your business growth and navigate the challenges and opportunities of the e-commerce landscape.
Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting couch.com today.
Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates.
Follow us on Facebook: https://www.facebook.com/profile.php?...
Website: https://prorelevant.com/
What's your backstory?
37 min