There's a trust gap between consumers and brands that has been growing for decades. For some, social media has helped close the gap, but only for those who truly understand the dynamics of social media. For others, the spray-and-pray, blast messages just push consumers farther away.
Margot Bloomstein is a well-known content marketing strategist who has written a new book about closing that gap. It's called Trustworthy. She joined us on Digging Deeper to help brands understand the gap, how to close it and how to ultimately earn trust from your audiences.
This episode of Digging Deeper is sponsored by Julius, the end-to-end influencer marketing solution. If you’ve read Jason Falls' book Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you know he and Cornett have depended on Julius for influencer discovery and campaign management for some time. When we look for the right influencer for client projects, Julius allows us to search across Instagram, YouTube, Facebook, TikTok, Twitch, Twitter, Pinterest, Blogs and more. When we click into an influencer’s profile, we see their audience demographics, what other networks they have reach through and quickly scan their recent posts to decide if they’re a right influencer for the client in question. All the pieces of campaign management are there, too. Julius allows you to reach out, document contracts, share and approve influencer content and, of course, measure the ROI of each campaign, influencer or post. You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one.
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