34 min

How Characters and Storytelling Drive Social Change Activate World

    • Business

Professor Francesca Polletta researches the role of storytelling in social movements. She says stories can do three things: get us to care about an issue, create or jump-start a movement, and tell new stories about issues in fundamentally different ways. Social movements’ most important impacts are in changing opinions, beliefs, values, and behaviors. Professor Polletta’s focus is on people who are affected and influenced by movements and bring those ideas and values into their workplaces.

Professor Francesca Polletta researches the role of storytelling in social movements. She says stories can do three things: get us to care about an issue, create or jump-start a movement, and tell new stories about issues in fundamentally different ways. Social movements’ most important impacts are in changing opinions, beliefs, values, and behaviors. Professor Polletta’s focus is on people who are affected and influenced by movements and bring those ideas and values into their workplaces.

34 min

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