How charity: water Uses Consistent Narrative & Testing to Fuel Their Marketing & Growth — Brady Josephson

What have you learned from recent initiatives? Noah sat down with Brady Josephson, marketing & growth lead at one of the strongest nonprofit brands around: charity: water. Brady talked through struggles and successes he’s experienced and expanded the idea of what it means to be a nonprofit brand.

He also breaks down ways charity: water is testing new ideas and gives advice for how every organization should be learning from their current initiatives.

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Bio:

Brady helps lead Marketing & Growth at charity: water — a nonprofit focused on ending the global water crisis in our lifetime — where he and his team are responsible for growing the consumer audience with a focus on their subscription-giving program, The Spring.

Guest links:

Brady’s LinkedIn profile: https://www.linkedin.com/in/bradyjosephson

charity: water: charitywater.org

Playlist:

Make You Feel My Love by Bob Dylan

No Diggity by Blackstreet

Amazing Grace by John Newton

From Brady: “Those are my 'shower songs' so I gotta have em. I'm not sure what it says about me... I like a lot of things? I'm pretty open? I have no distinct taste in music? I love people, I'm fun, and my faith is important? I dunno... I may need a therapist to help me unpack this…"

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Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.