How Club Brugge uses technology to drive fan engagement, with Thomas Rypens [part 1‪]‬ Loyalty builders

This time we’re discussing building fan engagement for a love brand. A sports club. A football club that happens to be one of the most innovative companies I know. Can you guess which one it is? … That’s right! you guessed it … it’s Club Brugge!

The goal of this episode is to show you how to align a business around customer experience and use technology to innovate and constantly improve results.

Joining us today is Thomas Rypens, Direct to Consumer Director at Club Brugge.



Here’s what we discuss in the episode:

Club Brugge's vision for fan engagement
Key technologies driving fan engagement
Design thinking methodology at Club Brugge
The team structure and tech that allow for innovation


Connect with us:

Thomas Rypens: https://www.linkedin.com/in/thomasrypens/

Club Brugge: https://www.clubbrugge.be/en

Hubert: https://www.linkedin.com/in/hubert-swiatkowski/

Irek: https://www.linkedin.com/in/iklimczak/

Open Loyalty: https://www.openloyalty.io/

Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: podcast@openloyalty.io