33 min
How CMOs Can Navigate Economic Turbulence — With Jason McNellis #Hashtags, The Gartner Marketing & Communications Podcast
-
- Marketing
Economic uncertainty is challenging growth, encouraging organizations to reconsider their budgets. As marketing is an often-misunderstood contributor to growth, marketing leaders need to prepare to have budgets challenged while simultaneously developing growth plans that will resonate with the CFO.
Economic uncertainty is challenging growth, encouraging organizations to reconsider their budgets. As marketing is an often-misunderstood contributor to growth, marketing leaders need to prepare to have budgets challenged while simultaneously developing growth plans that will resonate with the CFO.
33 min