Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo Alex Membrillo

Discover how to navigate HIPAA compliance in digital marketing with our latest podcast featuring expert insights from Cardinal’s Chief Strategy Officer, Rich Briddock and VP of Marketing at Freshpaint, Ray Mina. Learn about leveraging HIPAA-compliant MarTech, the impact of the recent HHS bulletin update on healthcare marketing, and strategic opportunities for using first-party data while maintaining privacy. Stay ahead in healthcare marketing without risking HIPAA violations.
RELATED RESOURCES
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 
Why It’s So Hard To Get High-Quality Leads in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-its-hard-to-get-high-quality-leads-in-a-hipaa-world/ 
ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/ 
HHS Approves Tools Like Freshpaint In Latest Guidance Update - https://www.freshpaint.io/blog/hhs-approves-tools-like-freshpaint?utm_source=cardinal_digital&utm_medium=podcast&utm_campaign=hhs_update_2024 

Discover how Invoca's AI-driven call tracking revolutionizes healthcare marketing with Cardinal CEO, Alex Membrillo and Director of Account Management at Invoca, Lyndey Brock! Invoca integrates with EHRs, CRMs, and analytics platforms, ensuring HIPAA compliance and efficient patient experiences. Check out this episode of Ignite to learn how to drive business forward with targeted data, and maximize healthcare lead value with Invoca's AI-driven insights.
RELATED RESOURCES
Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 
Why You Need HIPAA-Complaint Call Tracking at Your Healthcare Organization - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/why-you-need-hipaa-compliant-call-tracking-at-your-healthcare-organization/ 
ROI Tracking Demystified: How to Measure Performance in a HIPAA World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/

This week on Ignite, Cardinal’s CEO, Alex Membrillo and industry expert, Jacob DeMorris, explore how to enhance your dental practice's marketing and patient care. Our hosts dive into the importance of operational impact, patient satisfaction follow-ups, and leveraging both digital and traditional marketing tactics. Tune-in to gain actionable strategies to attract and retain patients, improve care, and grow your dental business. 
RELATED RESOURCES
DSO & Dental Marketing Strategies: Tips & Ideas to Boost Patient Acquisition - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-dental-marketing-strategies-tips-ideas-patient-acquisition/ 
Why Marketing Ops Should be a Top Priority for DSOs - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-operations/ 
DSO Marketing: Branded House vs. House of Brands - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/dso-marketing-branded-house-vs-house-of-brands/

Join Cardinal’s Chief Growth Officer, Lauren Leone and Creative Director, Heather Richardson as they explore the role of video content in engaging healthcare consumers across different funnel stages. Tune in to discover the nuances of creating impactful video content, from choosing the right creative elements and platforms like TikTok and Facebook, to leveraging storytelling for maximum connection with healthcare consumers. 
RELATED RESOURCES
5 Video Marketing Trends for Healthcare in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/5-video-marketing-trends-for-healthcare-in-2024/ 
How Healthcare Marketers Can Make Better Use of Video - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-healthcare-marketers-can-make-better-use-of-video/ 
How Healthcare Marketers Should Use TikTok - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-tiktok/ 
Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/ 

Dive into the dynamic world of dermatology marketing with our latest episode of Ignite, featuring Steve Estévez, VP Marketing at DermCare Management! Steve joins Cardinal CEO, Alex Membrillo, to share his insights on leveraging marketing wins to solidify brand identity, the impact of COVID on search marketing strategies, and the importance of a robust online presence. The two also explore the challenges and opportunities in content creation, the role of social media as a key distribution channel, and the necessity of understanding the business side of marketing. Steve's expertise in the dermatology space shines as he discusses the intricate balance between general and cosmetic dermatology, and how it's captivating the attention of private equity groups and marketers alike. Tune in to Ignite for an enlightening conversation that will leave you with actionable insights and a fresh perspective on the future of dermatology marketing in 2024 and beyond!
RELATED RESOURCES
Dermatology Marketing Guide: Strategies to Help You Grow - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/digital-marketing-strategies-tips-ideas-dermatology/ 
Healthcare Social Media Advertising Trends in 2024 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-social-media-advertising-facebook-trends-2024/ 
MSO Brand Management: One House vs. House of Brands? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-strategies-branded-house-vs-house-of-brands/ 
Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ 

Explore the evolving landscape of SEO for healthcare organizations in the digital age on this episode of Ignite! Our hosts, CEO, Alex Membrillo, and VP of Earned and Owned Media, Rob Sauter share actionable strategies for enhancing the digital patient experience and ensuring privacy. Uncover the collaborative power of paid and earned media to boost reach, visibility, and reduce acquisition costs. Stay ahead in 2024 by integrating SEO into your marketing mix for sustainable growth.
RELATED RESOURCES
2024 Healthcare SEO Insights: 7 Trends to Watch - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-trends-2024/ 
Healthcare SEO Guide + Fundamentals for Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-guide-fundamentals-for-growth/ 
SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-ranking-factor-thin-content/ 
Driving Growth with Better Patient Experiences - https://www.cardinaldigitalmarketing.com/healthcare-resources/webinars/patient-experience/