For two years prior to the pandemic, marketing executives were bemoaning the effectiveness and the future of trade shows. When the world shut live events down, organizations pivoted to online.
Would in-person events return? If so, would they be even more ineffective as those before the pandemic?
Industries outside of healthcare looked to HIMSS as a major in-person trade show to gauge their own financial and human investment in events for 2021-22.
Innovaccer's success at HIMSS is a blueprint for others.
About Our Guest Dipty Desai, PhD serves as Director of Marketing for strategic partnerships at Innovaccer. Her thrilling career has woven through healthcare and biosciences with a stint at NASA. She holds her undergraduate and masters' degrees from the University of Bombay, studied genetics at Penn State, received her PhD at UCSF, and completed a post-doctoral research fellowship at Stanford. While at NASA, she took her research from Stanford and helped adapt technology to study the effects of zero gravity at the cellular level. She brings a lifetime of connections to Innovaccer.
Show Notes Innovaccer mounted a very successful experience at HIMSS21 through:
encouraging infectious passion about their solution and their company culture building team unity defining the roles for team members and booth staff creating a transferable methodology for engaging passersby and leads in the booth using a team to evaluate, grade, and contact leads to set appointments during the show Their trade show savvy would have been nothing without the fact their HealthTech solution works and has integrity.
Links Mentioned on This Episode Find out more about Innovaccer.
Four Trade Show Lessons from HIMSS 2021
Overcoming the Three Curses of the HealthTech Technical Founder