How companies can develop a culture of inclusion through design, and how accessibility has the power to unlock exponential market growth with Brad Scott

How companies can develop a culture of inclusion through design, and how accessibility has the power to unlock exponential market growth with Brad Scott In this podcast, Brad Scott shares his journey from industrial design to digital design, emphasising the importance of universal design and accessibility in product design. He discusses the need for inclusivity and accessibility in business culture, and the potential benefits of creating an inclusive environment for individuals with disabilities. The conversation also touched on the importance of authenticity in brand marketing, the potential benefits of implementing a new system, and the importance of accessibility in business operations.

Brad Scott - Co-founder and Principal at Applied Design

Linkedin - https://www.linkedin.com/in/brad-scott-152448/

Brad is a dedicated problem solver and designer who has worked with clients like Accenture, CleanLogic, and the World Trade Center Redevelopment for over two decades. Brad is a champion of creativity and has spoken at symposiums in Australia, China, United Kingdom, and the United States.

Learn more at https://helloapplied.com/

Visit ⁠@more2marketing⁠ www.more2marketing.com.au

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.