How customer-led growth drives SaaS retention and expansion - with Edward Chiu

Customer-led growth is not a slogan.

It is a different way of building sustainable SaaS revenue.

In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Edward Chiu, co-CEO of Totango and Catalyst, to explore how companies can grow by putting customer value at the centre of their strategy.

The conversation looks at how SaaS businesses can move beyond acquisition-led growth and focus more deliberately on retention, expansion, customer lifetime value and recurring customer value.

We cover:

• What customer-led growth really means
• Why sustainable SaaS growth depends on customer value
• How to increase customer lifetime value
• Why satisfied customers can become powerful advocates
• How post-sale teams can protect and grow revenue
• Why recurring value matters across the customer lifecycle

This is a practical conversation for SaaS CEOs, CROs, CCOs, Customer Success leaders and revenue teams who want growth to come from customers who stay, expand and advocate.