How data empowers personal experiences - Ep71 Business in Focus

Digital and data offer insight into changes around how your customers shop, their needs and expectations. And when harnessed with the right blend of creativity and innovation, there are real opportunities to forge brand loyalty. Host Rowena Daines is joined by Tom Adams, our Experience Consulting and Marketing Transformation leader and Sam Tomlinson who leads our Customer Marketing and Media Insight team to explore how brands can carve out distinctive experiences for their customers.