An interview with Tom Reynolds on how defining a clear direction for your company creates happy employees.
A key to happy employees is defining a clear direction for your company. When you have a company, you need to have a plan. A big strategic plan. What you need to do is carve it down to a 90 day period that people can really digest. A couple of pages, easily read and simply written. It gets everybody on the team all rowing in the same direction. It starts with the simplest piece of business. What is your mission? What is your vision? And what are your values? A mission needs to be very simple. Your mission is a clear statement about what you do. You start with the mission, vision, and values. The mission tells briefly what you do. The vision is, what we need right now. It gives people a direction. Here's where we're going. Let's get there. Having that common focus and everyone knowing where we're going is key to everyone being on the same page and expectations are clear. The third thing, which is super important, is the values of the company. These are how we act in this company. Communication is one of the most important parts of these values. Everybody's going to be very happy because they're clear about where they're going, they're clear about how they're supposed to do it; and they're clear about where it's going to take them.
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About Tom Reynolds
The Reynolds Group
La Cañada, CA
Website: The Reynolds Group
GEOFF JOHANSING: Hello everyone. I'm Geoff Johansing with Insurance Office of America. I’m a property and casualty insurance agent focusing on happy employees. Today I have with me Tom Reynolds, of the Reynolds Group. Hello Tom.
TOM REYNOLDS: Hey Geoff, how are you?
GJ: Fine. You want to introduce yourself? Kind of talk about the company and what you do?
TR: Absolutely. Thank you very much. My name is Tom Reynolds, and I'm a salesman in marketer’s clothing. And what that means is that I love to sell stuff, and help companies increase their revenue, increase their sales. A typical story would be a client I just finished with had only closed 2 new clients in 12 months and decided that they needed some help. So we came in and in 6 months we were able to get them 8 new clients and 7 hot prospects and really help them with their growing their revenue. So it was a blast.
GJ: Right on… and what's your background?
TR: Well it's a good question. You know I'm a fourth generation salesman. Aren't you a fourth generation insurance guy?
GJ: Yes, I am.
TR: Well you know that puts it in our DNA, what we do. I mean we would like... we might want to do something different, but we can't!
TR: Because we're passionate about it. And we feel it. I mean it's... we're not your typical consultants. And so, I believe firmly, that to sell is to serve. And the trick is to work with clients and get their whole organization selling. And get them enthusiastic because selling's fun, you know, and you had a saying once about what you hear on a phone.
GJ: Yeah. You can hear a smile through the phone.
TR: You bet. You know, and so if you can have happy employees and also employees that believe in what you do, you can you can achieve great things.
GR: I completely agree.