24 min

How Descriptive Norms Influence Human Behaviour Laroche.fm - Design & Business

    • Business

Millions of years ago, on the continent of Africa, humans who survived and emigrated to other parts probably did so because when they saw many beings running in the opposite direction, they followed them. Herd mentality and conforming to group norms is almost always a positive approach for your survival. We survived because we followed and mimicked others. This helped us develop norms. Learn what is a norm and how to use them to design better products.

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Subscribe to my newsletter:
https://goo.gl/iEq3Po
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Follow me on Medium: https://medium.com/@eugenesanu
Learn more about my work: https://www.laroche.co
Follow the podcast on Spotify: https://tinyurl.com/y5langqg
Or Apple Podcasts: https://tinyurl.com/y5jj7ukh

Millions of years ago, on the continent of Africa, humans who survived and emigrated to other parts probably did so because when they saw many beings running in the opposite direction, they followed them. Herd mentality and conforming to group norms is almost always a positive approach for your survival. We survived because we followed and mimicked others. This helped us develop norms. Learn what is a norm and how to use them to design better products.

-------
Subscribe to my newsletter:
https://goo.gl/iEq3Po
-------

Follow me on Medium: https://medium.com/@eugenesanu
Learn more about my work: https://www.laroche.co
Follow the podcast on Spotify: https://tinyurl.com/y5langqg
Or Apple Podcasts: https://tinyurl.com/y5jj7ukh

24 min

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