10 min

How Did MTV Collect UGC in the Year 2000? Tips to Make the Most of User-Generated Content Making the Brand | Marketing with a Pop Culture Twist

    • Marketing

Sharing user-generated content in the age of social media is simple! But what was it like in the year 2000? How did brands hold contests or gather earned media?

In this episode, we go down memory lane to hear how MTV's Total Request Live collected UGC. We'll also share some tips on how to make the most of your UGC. Spoiler alert: some UGC is good, but not good enough. 

Sharing user-generated content in the age of social media is simple! But what was it like in the year 2000? How did brands hold contests or gather earned media?

In this episode, we go down memory lane to hear how MTV's Total Request Live collected UGC. We'll also share some tips on how to make the most of your UGC. Spoiler alert: some UGC is good, but not good enough. 

10 min