Let’s assume 3 things:
- You’ve defined a service offering
- You have an ideal client
- You’ve vetted out the lead to a point at which you are at a tipping point of moving forward
But the sticking point is recurring vs one-off work.
There are 3 steps to help you sell someone your recurring service.
1. Re-establish the trust factor
2. Compare the benefits of recurring vs one-off
3. Show them how it gets them to the end quicker