59 min
How Do We Transform Negative Into Positive? | Elizabeth Suda, ARTICLE22 ORION
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- Business
New York native Elizabeth wanted to answer a simple question: “how and by whom are the goods we consume made?”
After two years in the Merchandising Department at Coach, she packed her bags and traveled to Laos. She was without a plan, but prepared. Upon arrival in Vientiane she began knocking on the doors of local women-based textile businesses. She was on a mission to understand how local, sustainable crafts made by women could be plugged into the global fashion market. Recognizing that market linkage and design are major constraints on artisans, she founded ARTICLE 22 when she met artisans in a rural village melting US bombs into spoons. Having studied History at Williams College and Oxford University, she was beguiled by her lack of awareness of the Secret War in Laos 1963-1974 which left a legacy of 80 million unexploded bombs. She created the Peacebomb bracelet with the idea of buying back the bombs. Since, ARTICLE22 has developed into a global business, selling an evolving collection of jewelry and home goods to customers in 40 countries including thoughtful icons like model Angela Lindvall and actress Olivia Wilde.
New York native Elizabeth wanted to answer a simple question: “how and by whom are the goods we consume made?”
After two years in the Merchandising Department at Coach, she packed her bags and traveled to Laos. She was without a plan, but prepared. Upon arrival in Vientiane she began knocking on the doors of local women-based textile businesses. She was on a mission to understand how local, sustainable crafts made by women could be plugged into the global fashion market. Recognizing that market linkage and design are major constraints on artisans, she founded ARTICLE 22 when she met artisans in a rural village melting US bombs into spoons. Having studied History at Williams College and Oxford University, she was beguiled by her lack of awareness of the Secret War in Laos 1963-1974 which left a legacy of 80 million unexploded bombs. She created the Peacebomb bracelet with the idea of buying back the bombs. Since, ARTICLE22 has developed into a global business, selling an evolving collection of jewelry and home goods to customers in 40 countries including thoughtful icons like model Angela Lindvall and actress Olivia Wilde.
59 min