What does it take to average 24 transactions per agent? How about being up by double digits during the pandemic? How do you create a culture of success in your real estate brokerage? How important is your https://tribus.com/products/crm/crm/ (real estate brokerage CRM)?
Listen in as Brenda Tushaus joins our VP of Product to discuss these questions and more!
https://tribus.com/author/katieragusa/ (Katie Ragusa): Welcome. Hi, Brenda. So for the whole group, just a little bit of background on Brenda and what we're going to be talking about today, she is the CEO of Minnesota based https://results.net (Re/max Results). They have 42 offices and over 1200 throughout Minnesota and western Wisconsin. She became the CEO of the company in twenty eighteen and has been in real estate for twenty four years. So she's got a huge background based on the 2020 Real Trends, 500 report, Re/max results of the country's largest Re/max franchise and the 13th largest brokerage for total transactions. So lots of big stats there. Hopefully I got everything right, Brenda. Anything I missed. All right. OK. Quite a profile. So you represent a major company. So what we're going to talk about today is getting into growing a company, recruiting good people and not just bringing them on, but keeping them around. So thanks for being with us today and sharing what you know now.
Brenda Tushaus: Thanks for having me!
Katie Ragusa: So let's kind of go backwards in time a little bit. And you guys are forty two offices. Yeah, we just we just grew to about forty two and we'll talk more about that from forty one to forty two. But so when you started with the company it was three offices I think. So looking back, what are the foundational pieces that makes Re/max results who you are that have stayed the course through all of those years.
Brenda Tushaus: So we yeah. When I started I've been at the company now 19 years. We had one hundred and fifty agents or so and three offices. And I've obviously held a variety of roles through the years. And I was just looking at our stats just recently and in the last 19 years we've done 15 acquisitions. So that's been a part, a major part of our growth. Obviously recruiting is just as important, but the acquisitions, that chunky growth, that that helps as well.
So as far as I will tell you, one thing that I discovered when I was looking at some of this recently is most of the acquisitions we had one big one when I was about two or three years into the role that doubled the size of the brokerage. It brought on about three hundred associates. But since then, our acquisitions have been really small, chunky growth. They've been anywhere from 20 to 50 associates that we that we add each time. So very small, small acquisitions and is not more intentional.
Katie Ragusa: Like what would your advice be to those who want to get big, fast and double in size? Triple in size, really?
Brenda Tushaus: Well, it depends on what you can afford. So it just depends on what, what you're looking to acquire and how much you can pay. And so the small the smaller ones through the years have worked for us. We did have a year. It was I think it was twenty seventeen where we added we did about six or seven acquisitions that year and those were a bunch of small ones than we did one in twenty, eighteen, twenty nineteen.
We had to just kind of catch our breath and now we're back in twenty in full on growth mode again. Right. So yet another broker and market that's booming in these times. So that's really great to see.
Katie Ragusa: And inspiring. So you just had the 15th acquisition literally just it earlier this week or last week of that. What was that like? Can you tell us more about that process?
Brenda Tushaus: Yeah. So that we acquired another Re/max franchise was Re/max first choice in the La Crosse, Wisconsin market. They have three offices an