How do you decide which Social Media Platform to be on Integrate to Influence - The Integrated Marketing Podcast

How do you decide which social media platform you should be on? It's a hard question and one I'm asked all the time.
Deciding which social media platform is the trick to be in front of the right people at the right time and saying the right thing, BUT how do you decide.
If you were me, where would you be? And why, what would you say?
The answers to the question is quite difficult.
The reason why it's difficult is because it depends.
Now I know you probably are rolling your eyes thinking, what do you mean?
It depends. I don't want to be one of those people that goes well. Oh, you know, it depends on, but the fact of the matter is it depends.
It depends on a number of things.
Three of which I shall be sharing in this podcast...