31 min

How Down To Shop Channels Infomercial Love Into A QVC-For-Gen-Z App Matchmakers

    • Business

Down to Shop explains how a quirky, gamified infomercial format, with a heavy dose of home shopping, is getting people, especially Gen Z, to tune in and buy.

  • Copyright PYMNTS.com

Down to Shop explains how a quirky, gamified infomercial format, with a heavy dose of home shopping, is getting people, especially Gen Z, to tune in and buy.

31 min

  • Copyright PYMNTS.com

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