44 min

How Drift Shapes The Future of Marketing With Cornerstone Content And Community Building SaaS Breakthrough

    • Business

Meet Mark Kilens, the VP of Content and Community at Drift where he leads the blogging, editorial, social, and events teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy.

In this episode, we bring back Drift to talk about what's been changing in Drift's marketing behind the scenes in 2020.

You'll hear about the science of integrated marketing campaigns and how that's revolutionizing their approach to marketing. You'll learn about cornerstone content and how it can be used for community and brand building. Then you'll find out how Drift is handling the COVID changes in the world and what they're doing with virtual events moving forward.

And finally, you'll hear about the new focus for 2020 for marketers, and Mark's best advice for you as you move forward. This is another incredible episode, full of knowledge and great ideas.

Meet Mark Kilens, the VP of Content and Community at Drift where he leads the blogging, editorial, social, and events teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy.

In this episode, we bring back Drift to talk about what's been changing in Drift's marketing behind the scenes in 2020.

You'll hear about the science of integrated marketing campaigns and how that's revolutionizing their approach to marketing. You'll learn about cornerstone content and how it can be used for community and brand building. Then you'll find out how Drift is handling the COVID changes in the world and what they're doing with virtual events moving forward.

And finally, you'll hear about the new focus for 2020 for marketers, and Mark's best advice for you as you move forward. This is another incredible episode, full of knowledge and great ideas.

44 min

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