How Enterprise Retailers Can Leverage TikTok, Omnichannel, and Supplier Enablement: Andrea Limbardi, Chief Customer & Digital Officer, Indigo

Legends of Retail

Andrea Limbardi, Chief Customer & Digital Officer at Indigo, Canada’s largest book and gift retailer, is at the forefront of an incredible turnaround for the company. 

Indigo recently announced a return to profitability for the first time in three years. It took an EBITDA of -$30 million in 2020 to +$32.5 million for the fiscal year ending in March 2022. 

Andrea is one of the key figures responsible for Indigo’s $60 million pivot. We were honored to bring her on Legends of Retail for a wide-ranging conversation. 

She shared plenty of leadership and strategy insights that you can use for your own digital operations. Here's everything we covered:

  • Hire people you trust
  • How to hire great people and give them autonomy
  • Empathy for suppliers is as important as empathy for customers
  • Why the supplier experience is critical for retailers today
  • Why TikTok is essential for retailers
  • Digital is an enabler, not a replacement 
  • Don’t pit online and in-store against each other


Connect with Andrea Limbardi on LinkedIn
Check out Indigo
Connect with Chris Grouchy on LinkedIn or Twitter

Check out Convictional

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