How Fear of Change Inhibits our Progress Toward a Sustainable Future with Laurie McGinley Solvecast Spotlight
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The #building sector is estimated to be responsible for 39% of all carbon emissions in the world.
Karrah Krakovyak interviews Laurie McGinley, founder of Via Lucent, on sustainable architecture, how storytelling can drive innovation and our natural tendency to resist change.
"I believe that if we could truly hear the voices of the people who will interact with the building over the next 20 years, even if we could hear those voices at the drawings, we would make better choices."
The #building sector is estimated to be responsible for 39% of all carbon emissions in the world.
Karrah Krakovyak interviews Laurie McGinley, founder of Via Lucent, on sustainable architecture, how storytelling can drive innovation and our natural tendency to resist change.
"I believe that if we could truly hear the voices of the people who will interact with the building over the next 20 years, even if we could hear those voices at the drawings, we would make better choices."