30 min
How finding focus drives agency growth (featuring Max Borges) The Chats with Chip Podcast
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- Marketing
Chip is joined by Max Borges of the appropriately-named Max Borges Agency who talks about the evolution of his agency, including how he got started with no PR experience.
When he got started, Max was like many agency owners: he did anything for money. Over time, he got smarter to build an agency that worked for him.
Max discusses how he found focus for his agency and the difference it made in driving growth. He also shares the reason why ex-salespeople make great media relations professionals.
Finally, Max offers practical advice on how agency leaders can improve their websites to attract the right clients — and scare off the bad fits.
Resources
* Max Borges Agency* How To Be Fan-f*cking-tastic!* Max Borges on LinkedIn
Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin
And welcome to another episode of Chats with Chip. I’m your host, Chip Griffin. And I am very pleased to have with me today, Max Borges, the CEO of the appropriately named Max Borges Agency. Welcome to the show, Max.
Max Borges
Hey, Chip, great to be here.
Chip Griffin
So I’m going to guess you spent a lot of time Wargaming the name of the agency and, and figuring out the different permutations. Right? Right, exactly. Well,
Max Borges
look, if if I knew how successful the agency was going to become, I probably wouldn’t have named it after myself. But if things worked out,
Chip Griffin
you know, they tend to, and I know other entrepreneurs who have had agencies or consulting practices where they have fought the same thing. But you know, hey, at least people know who the big shot at the agency is. Right? Right. So tell us a little bit about the the max borders agency.
Max Borges
So max board, this agency is the only agency in the country, probably in the world that is 100%, focused on doing PR for consumer tech companies. So it’s kind of a double niche, it’s PR, but it’s for consumer tech companies. And it’s that focus that really enabled a lot of the things that make our company very special. And we’re 50 employees, almost $10 million in revenue. And we’ve been around for 18 years.
Chip Griffin
Fantastic. And so 18 years ago, why did you decide to start an agency?
Max Borges
Actually, I didn’t, I was, I was looking for a job. And I sent out over 100, resumes couldn’t get anybody to hire me. And I had one company, where, you know, I knew someone there and they threw me a bone and gave me a kind of a consulting gig working from my little crappy apartment. And that became my first client. And from there, I thought, Oh, this isn’t taking all day, and it actually pays pretty good. Maybe I can get another client. And so I did that. And then I hired some part time help. And then I got another client and just, you know, and I call that the AFM stage of my business, because it’s the anything for money stage, I would basically do anything anybody would pay me to do.
Chip is joined by Max Borges of the appropriately-named Max Borges Agency who talks about the evolution of his agency, including how he got started with no PR experience.
When he got started, Max was like many agency owners: he did anything for money. Over time, he got smarter to build an agency that worked for him.
Max discusses how he found focus for his agency and the difference it made in driving growth. He also shares the reason why ex-salespeople make great media relations professionals.
Finally, Max offers practical advice on how agency leaders can improve their websites to attract the right clients — and scare off the bad fits.
Resources
* Max Borges Agency* How To Be Fan-f*cking-tastic!* Max Borges on LinkedIn
Transcript
The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.
Chip Griffin
And welcome to another episode of Chats with Chip. I’m your host, Chip Griffin. And I am very pleased to have with me today, Max Borges, the CEO of the appropriately named Max Borges Agency. Welcome to the show, Max.
Max Borges
Hey, Chip, great to be here.
Chip Griffin
So I’m going to guess you spent a lot of time Wargaming the name of the agency and, and figuring out the different permutations. Right? Right, exactly. Well,
Max Borges
look, if if I knew how successful the agency was going to become, I probably wouldn’t have named it after myself. But if things worked out,
Chip Griffin
you know, they tend to, and I know other entrepreneurs who have had agencies or consulting practices where they have fought the same thing. But you know, hey, at least people know who the big shot at the agency is. Right? Right. So tell us a little bit about the the max borders agency.
Max Borges
So max board, this agency is the only agency in the country, probably in the world that is 100%, focused on doing PR for consumer tech companies. So it’s kind of a double niche, it’s PR, but it’s for consumer tech companies. And it’s that focus that really enabled a lot of the things that make our company very special. And we’re 50 employees, almost $10 million in revenue. And we’ve been around for 18 years.
Chip Griffin
Fantastic. And so 18 years ago, why did you decide to start an agency?
Max Borges
Actually, I didn’t, I was, I was looking for a job. And I sent out over 100, resumes couldn’t get anybody to hire me. And I had one company, where, you know, I knew someone there and they threw me a bone and gave me a kind of a consulting gig working from my little crappy apartment. And that became my first client. And from there, I thought, Oh, this isn’t taking all day, and it actually pays pretty good. Maybe I can get another client. And so I did that. And then I hired some part time help. And then I got another client and just, you know, and I call that the AFM stage of my business, because it’s the anything for money stage, I would basically do anything anybody would pay me to do.
30 min