A pretty common question we get is, “How does Drift use Drift?”
On today's episode, we're turning the tables on someone else who also uses their own company's product: Gong. Gong is a revenue intelligence platform that gives you visibility into customer interactions, and our guest is Brandy Ringler, their Global Sales Enablement Manager.
Brandy is going to help us answer the question, "How does Gong use Gong?"
In our conversation, we chat about how to instrument Gong in the first place, how to leverage the tool for specific events like product launches or messaging changes, and what ongoing sales enablement looks like at the ultimate enablement company.
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