54 min

How Good Humans Sell With Catherine Brown Law, The Universe, And Everything

    • Self-Improvement

Sales Expert, Trainer, And Coach Catherine Brown joins the show to discuss how anyone can become better at sales by reprogramming their approach to the practice.
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Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group (https://soldatigroup.com/ (https://soldatigroup.com)). All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.
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Today’s episode is brought to you by The HOCL Association, the first trade association for the HOCL industry. HOCL is the chemical our white blood cells produce to fight infection, now available in shelf stable form for the first time in human history. 100x stronger than bleach yet safe enough to drink, HOCL is the most important chemical you’ve never heard of. Combining the strength of chlorine with the safety and versatility of water, HOCL will revolutionize skincare, wound care, pet care, disinfecting, and usher in a new era of clean agriculture. It even works as a seed to sale additive for cannabis with dozens of incredible benefits. Learn more at https://hocla.org/ (https://HOCLA.org).
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Books Mentioned:
Designing Your Life by Bill Burnett and Dave Evans: https://amzn.to/3jDBqFf (https://amzn.to/3jDBqFf)
The Inner Game of Selling by Ron Willingham: https://amzn.to/3kMFYIL (https://amzn.to/3kMFYIL)
Stepping Heavenward by Elizabeth Prentiss: https://amzn.to/3Bz3q2P (https://amzn.to/3Bz3q2P)
How Good Humans Sell by Catherine Brown: https://amzn.to/3t7RTEI (https://amzn.to/3t7RTEI)
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Show Notes:
00:00 Show Intro
01:04 Https://HOCLA.org (Https://HOCLA.org)
01:49 Guest Intro – Catherine Brown
03:07 Interview begins
03:18 Joining the B2B sales ranks
04:37 The issue of negative sales mindsets
09:27 The importance of follow up
12:39 Overcoming limiting beliefs
15:10 What Catherine loves about sales
16:57 The biggest mistakes people make in sales
19:17 Catherine’s favorite failure
22:19 Bad sales recommendations
24:57 Taking responsibility
26:45 Finding mentors
28:22 The best investments Catherine has ever made
31:13 Catherine’s advice for young people
36:36 Catherine’s book recommendations
39:38 Catherine’s billboard
41:09 Catherine’s heroes
49:32 Catherine’s self care strategies
52:43 The kindest thing anyone has done for Catherine
54:59 Show Outro

Sales Expert, Trainer, And Coach Catherine Brown joins the show to discuss how anyone can become better at sales by reprogramming their approach to the practice.
---
Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as its interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group (https://soldatigroup.com/ (https://soldatigroup.com)). All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.
------
Today’s episode is brought to you by The HOCL Association, the first trade association for the HOCL industry. HOCL is the chemical our white blood cells produce to fight infection, now available in shelf stable form for the first time in human history. 100x stronger than bleach yet safe enough to drink, HOCL is the most important chemical you’ve never heard of. Combining the strength of chlorine with the safety and versatility of water, HOCL will revolutionize skincare, wound care, pet care, disinfecting, and usher in a new era of clean agriculture. It even works as a seed to sale additive for cannabis with dozens of incredible benefits. Learn more at https://hocla.org/ (https://HOCLA.org).
---------
Books Mentioned:
Designing Your Life by Bill Burnett and Dave Evans: https://amzn.to/3jDBqFf (https://amzn.to/3jDBqFf)
The Inner Game of Selling by Ron Willingham: https://amzn.to/3kMFYIL (https://amzn.to/3kMFYIL)
Stepping Heavenward by Elizabeth Prentiss: https://amzn.to/3Bz3q2P (https://amzn.to/3Bz3q2P)
How Good Humans Sell by Catherine Brown: https://amzn.to/3t7RTEI (https://amzn.to/3t7RTEI)
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Show Notes:
00:00 Show Intro
01:04 Https://HOCLA.org (Https://HOCLA.org)
01:49 Guest Intro – Catherine Brown
03:07 Interview begins
03:18 Joining the B2B sales ranks
04:37 The issue of negative sales mindsets
09:27 The importance of follow up
12:39 Overcoming limiting beliefs
15:10 What Catherine loves about sales
16:57 The biggest mistakes people make in sales
19:17 Catherine’s favorite failure
22:19 Bad sales recommendations
24:57 Taking responsibility
26:45 Finding mentors
28:22 The best investments Catherine has ever made
31:13 Catherine’s advice for young people
36:36 Catherine’s book recommendations
39:38 Catherine’s billboard
41:09 Catherine’s heroes
49:32 Catherine’s self care strategies
52:43 The kindest thing anyone has done for Catherine
54:59 Show Outro

54 min