19 min

How Google Outsmarted Facebook and What it Means for Marketers Perpetual Traffic

    • Marketing

So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? 
On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 privacy updates madness. Then, when everyone was so fatigued that they didn’t even care anymore, Google rolled out Performance Max, the craziest, most invasive, most heavily-targeted tool in the history of the world. It’s literally going to change everything.
Listen in for tips on staying on top of what’s new with Google Performance Max and what it means for your business.  
IN THIS EPISODE YOU’LL LEARN:
Why the 30-day attribution window/click to purchase paradigm is obsoleteWhat multi-touchpoint engagement means in practical terms The biggest mistake marketers are making right now with Performance Max2 new Performance Max features that just rolled out this week
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Solutions 8 on YouTubeEverything Google Knows About YouPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
OUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar

So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets? 
On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14 privacy updates madness. Then, when everyone was so fatigued that they didn’t even care anymore, Google rolled out Performance Max, the craziest, most invasive, most heavily-targeted tool in the history of the world. It’s literally going to change everything.
Listen in for tips on staying on top of what’s new with Google Performance Max and what it means for your business.  
IN THIS EPISODE YOU’LL LEARN:
Why the 30-day attribution window/click to purchase paradigm is obsoleteWhat multi-touchpoint engagement means in practical terms The biggest mistake marketers are making right now with Performance Max2 new Performance Max features that just rolled out this week
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Solutions 8 on YouTubeEverything Google Knows About YouPerpetual Traffic SurveyFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on Twitter
OUR PARTNERS:
Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
New Ecommerce Strategies Webinar

19 min