How Häagen-Dazs used foreign branding to create a premium image
Haagen-Dazs sounds foreign so it must be good. This episode explores how Haagen-Dazs leverages foreign branding and price relativity, turning frozen CPG into luxury and setting up positive consumer expectations.
Information
- Show
- FrequencyUpdated Daily
- PublishedDecember 12, 2022 at 5:00 PM UTC
- Length14 min
- Season1
- Episode4
- RatingClean