417 episodes

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com

How I Built This with Guy Raz Wondery

    • Business
    • 4.7 • 28.1K Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built. Order the How I Built This book at https://www.guyraz.com

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    Nature’s Path: Arran and Ratana Stephens

    Nature’s Path: Arran and Ratana Stephens

    Starting a business with your spouse can either bring you closer together or tear you apart. For Arran and Ratana Stephens, their business has lasted for nearly 40 years, and their marriage has thrived for much longer. As business partners, they seem perfectly matched: he’s the hard-charging visionary, she’s the practical, business-minded one who sometimes has to talk him out of a bad decision. But in 1985, Arran made a very smart move: seeing how organic food was starting to take off, he mixed up his first batch of Manna bread in a bathtub and started selling it, eventually expanding to national distribution. From there, he and Ratana pivoted to breakfast cereal, initially purchasing a factory that couldn’t make a single cornflake. Today, Nature’s Path sells organic cereals, tortilla chips and other snacks in more than 50 countries around the world.

    HIBT Lab! Stolen Focus: Johann Hari

    HIBT Lab! Stolen Focus: Johann Hari

    Like so many of us, author Johann Hari noticed that the more time he spent looking at screens and switching from device to device, the harder it became for him to concentrate and achieve his goals. After talking to more than 200 doctors, researchers, and neuroscientists around the world, Johann came to a sobering conclusion: the human race is in the middle of an attention crisis. He examines this societal challenge in his new book, Stolen Focus: Why You Can’t Pay Attention and How to Think Deeply Again.

    This week on How I Built This Lab, Johann and Guy discuss the factors chipping away at our ability to focus, and what we can do to reclaim our attention. They also talk about flow states – how we get into them, and why everyone in the business world should be working to achieve them. 

    Check out Johann’s book here: https://amzn.to/3L3wsMC

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 33 min
    HIBT Lab! UNLESS Collective: Eric Liedtke

    HIBT Lab! UNLESS Collective: Eric Liedtke

    Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024. 




    This week on How I Built This Lab, Eric joins Guy to talk about the environmental impact of the fashion industry. Eric shares why he left Adidas and started his own apparel brand, UNLESS Collective, which makes 100% plant-based, biodegradable clothing.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 29 min
    HIBT Lab! ClassPass: Payal Kadakia

    HIBT Lab! ClassPass: Payal Kadakia

    When Payal Kadakia first appeared on How I Built This in June of 2020, the future of ClassPass, a subscription service for in-person exercise classes, seemed very uncertain. The pandemic had shuttered gyms and fitness studios across the world, and ClassPass was relying on virtual events and wellness offerings in order to stay afloat. 




    This week on How I Built This Lab, Payal returns to talk with Guy about leading ClassPass through the worst of the pandemic and eventually selling the company to Mindbody in October 2021. Plus, Payal discusses her unique method of goal setting and her new book, LifePass: Drop Your Limits, Rise to Your Potential.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 33 min
    Introducing Business Wars: Häagen-Dazs vs. Ben & Jerry's

    Introducing Business Wars: Häagen-Dazs vs. Ben & Jerry's

    In business, competition is the key to success. Every product you own, from the shoes on your feet to the phone in your hands, got there because of cutthroat business decisions. And Wondery’s podcast Business Wars brings you stories about the most well-known in the world, and how the decisions they make shape what you buy and how you live.

    On the latest season of Business Wars, hear about the battle to be America's favorite ice cream. While Häagen-Dazs waves the flag for smooth, indulgent elegance, Ben & Jerry’s touts chunk-filled flavors sprinkled with politics. Their cold war has revived quality ice cream, delivered new taste sensations, and mixed commerce with hippie ideals to create a new flavor of capitalism.

    Listen to the rest of this episode at wondery.fm/HBIT_BusinessWars.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 5 min
    PODS & Red Rover: Pete Warhurst

    PODS & Red Rover: Pete Warhurst

    Pete Warhurst probably would not have picked “entrepreneur” as a career when he was growing up. He loved his job as a firefighter and paramedic and might have done it for life, had a colleague not recruited him to help launch a company to build 911 call systems. After that business sold, Pete began to think about new problems to solve – like a better way to move and store our stuff. In 1998, he began disrupting the self-storage industry with PODS, a system that brings storage containers to the consumer, then transfers them to a warehouse. The business quickly spread from Clearwater, Florida to franchises across the country, eventually selling for about $450 million. But Pete still thought there was a better way to schlep your stuff to a storage facility, so he launched yet another business—Red Rover—that now competes with PODS. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 1 hr 23 min

Customer Reviews

4.7 out of 5
28.1K Ratings

28.1K Ratings

Ted V A ,

By far the best Podcast of any type

My wife and I both agree. We have tried 20 different podcasts and HOW I BUILT THIS is absolutely the most informative and most entertaining

Damarek ,

Going it miss it.

I have enjoyed this show for years. But now that it is subscription based I will have to move on. Never minded the adverts because I knew it was necessary for the show. Should have kept a free version with ads. Too many subscriptions these days to keep up with.

Ashevillechick ,

So sad

Can’t believe that I now have to pay to hear most of this content. So sad.

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