Brand Builders

Brand Builders
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Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

  1. 17 DE OUT.

    How I’m Making 8 Figures Sending Emails│Matt McGarry

    In this episode, we sit down with Matt McGarry, founder of Growletter and one of the top minds in newsletter growth and monetization. Matt has helped brands like The Hustle, Milk Road, and Morning Brew scale to millions of subscribers and today he reveals exactly how to build, grow, and monetize a newsletter in 2025. If you’ve ever wanted to turn your content into a real business, this is your playbook. Subscribe to Matt's Newsletter -- https://www.newsletteroperator.com/subscribe You’ll learn: 📩 The evolution of newsletters — from media empires to creator businesses 🚀 How to grow your first 1K, 10K, and 100K subscribers 💰 The best monetization models (ads, digital products, and subscriptions) 🧠 How to choose a profitable niche that actually converts 📊 Paid ads, lead magnets, and conversion benchmarks that work right now ⚙️ Matt’s full welcome flow and onboarding sequence for new subscribers 🔥 The biggest newsletter mistakes to avoid when scaling 🚀 Want to grow your newsletter faster? Here’s what we cover in this episode 👇 00:00 — How Matt started in the newsletter space 06:00 — How big newsletter businesses really get 13:40 — What makes a great newsletter stand out 29:20 — How to go from 100 → 100K subscribers 43:27 — The best lead magnets for fast growth Full Chapter Breakdown: 00:00 — Intro: Who is Matt McGarry? 00:05 — How did you first get involved in the newsletter space? 01:34 — How has the newsletter industry changed since those early days? 03:25 — Which newsletters do you personally follow and study today? 05:04 — Where do you usually discover new newsletters to subscribe to? 06:00 — How big can newsletter businesses actually get? 07:47 — Would you classify Agora and similar publishers as newsletter companies? 09:24 — Should every modern media company have a newsletter component? 10:21 — Is that based on content type or audience demographics? 11:31 — What makes a great newsletter stand out from a poor one? 13:40 — How should beginners pick a niche when starting a newsletter? 17:28 — What are the most profitable newsletter niches right now? 18:41 — Do obscure or hyper-niche topics still make money? 20:41 — Is there space for non-profits or charities in newsletters? 21:42 — Do political campaigns use newsletters effectively? 22:27 — Are legacy media companies succeeding with newsletters? 25:06 — What should someone do first when starting a newsletter? 26:13 — How do you get your first subscribers and grow organically? 29:20 — What are the key growth stages: 100 → 10K → 100K subscribers? 33:15 — What are the most effective newsletter growth channels today? 37:34 — How do you track and compare subscriber quality across channels? 38:40 — Can you filter or vet subscribers on the front end? 39:15 — When should you start selling to new subscribers? 39:55 — What should the subscriber journey look like after signup? 42:15 — How many emails should be in your welcome flow? 43:27 — What are the best types of lead magnets for newsletters? 45:20 — Should you ever charge for lead magnets or access to your list? 46:33 — What conversion rates should you expect on signup pages? 47:46 — How should you run ads for your newsletter or lead magnets? 49:14 — What makes a newsletter ad campaign successful?

    1h34min

  2. 13 DE OUT.

    How To Get Started in eCom with No Money│James Church

    Raising investment isn’t about chasing money... it’s about winning time from investors. In this episode of The Brand Builders Podcast, bestselling author and co-founder of Robot Mascot, James Church, breaks down the psychology behind successful fundraising, and how founders can turn their pitch decks into powerful sales assets that convert investors. Whether you’re a startup founder, eCommerce brand, or SaaS operator, you’ll learn how to: - Build a credible investment story that investors actually want to hear - Create pitch decks that hook attention and drive follow-up meetings - Understand what investors really care about — proof, traction, and risk - Avoid the #1 mistake that destroys founder credibility - Value your business and structure your deal without giving up too much equity - Turn fundraising into a repeatable B2B sales and marketing campaign - Choose the right investors and advisers to scale faster - Decide when to raise vs. bootstrap your business Stick around as James also shares frameworks from his book “Investable Entrepreneur”, revealing the six principles of the perfect pitch, and why storytelling psychology drives investor engagement. Chapters: 00:00 — The #1 Mistake Founders Make When Pitching Investors 00:52 — Meet James Church: The Man Behind 400+ Funded Startups 02:28 — Inside Robot Mascot: The Agency That Makes Startups “Investable” 03:00 — What Kind of Founders Do They Work With? (Hint: Not Just Tech) 04:10 — From Brand Agency to Investment Consultancy — The Unexpected Pivot 07:25 — The Moment James Knew He Had to Reinvent His Business 09:48 — Why Letting Go of Design Was the Best Move He Ever Made 12:38 — The Secret Process That Turns Ideas Into Investor Magnets 15:00 — The Psychology Behind Investor-Ready Pitch Decks 19:12 — How Raising Money Forces Founders to Fix Their Business 21:17 — The Team Structure Behind a Multi-Million-Dollar Pitch Machine 22:46 — What It’s Actually Like Working With Robot Mascot 24:20 — Why You Should Pitch for Time, Not Money 27:49 — Treating Fundraising Like a B2B Sales Funnel 30:07 — Turning Your Pitch Deck Into a Marketing Campaign 30:57 — Why James Wrote Investable Entrepreneur (and What It Teaches) 33:06 — The Harsh Truth: Most Founders Aren’t Ready to Raise 35:09 — Raise Capital or Bootstrap? Here’s How to Decide 37:54 — Lifestyle vs Performance Businesses — Which One Are You? 41:38 — Can a Lifestyle Business Ever Truly Scale? 44:52 — The Right Time to Start Raising Investment 47:58 — Equity, Dilution & Keeping Control — James’s Advice 53:22 — How to Value Your Startup Without Guessing 57:48 — Picking the Right Investors (and Avoiding the Wrong Ones) 01:03:13 — Angels, VCs, and Beyond — Understanding Investor Types 01:07:18 — How to Find and Leverage Great Advisers 01:10:22 — Paying Advisers: Cash or Equity? 01:12:54 — What Really Happens After You Raise Investment 01:15:11 — What Investors Look for Beyond the Money 01:18:20 — Why eCommerce Brands Are Suddenly Hot for Investors 01:21:18 — The State of Fundraising in Today’s Market 01:25:43 — Where to Find James + Get His Book “Investable Entrepreneur”

    1h27min

  3. 6 DE OUT.

    DELETE

    Brand Builders

    1h24min

  4. 29 DE SET.

    How I Grew My Business Fast on Facebook and TikTok│Olly Hudson

    Scale without the shiny-object spiral. Ollie Hudson has helped 100+ brands hit 7/8 figures by doing fewer things better: dominant channel focus (Meta), disciplined creative strategy, offer testing tied to unit economics, and smart expansion (TikTok Shop, new products, new markets) only when the data says so. What you’ll learn - The growth ladder at 6/7/8 figures: rapid growth → consolidate → repeat - Why most brands can reach eight figures on one channel (Meta) — and when to layer TikTok/TikTok Shop - Creative strategy that actually moves CAC: “silver bullet” frameworks, iteration vs big swings - Offer design with a P&L: AOV lifts (bundles, GWP) vs LTV trade-offs and when to prefer each - ICP and messaging: casting a smart wide net, then doubling down - Measurement that survives complexity: forecasting, contribution margin, blended targets - US vs UK eCom: execution standards, spend ceilings, and how to expand the right way - Agency ops playbook: pods, hiring, incentives, and keeping opex flexible Chapters: 00:00 – Intro: Meet Ollie Hudson & the growth journey 02:36 – How do you view growth strategies at 6, 7, and 8 figures? 05:04 – Is creative/positioning just at the start, or ongoing as you scale? 06:38 – Should new brands capture existing demand first, rather than create it? 08:17 – Is that just for early traction, and do you diversify later? 08:46 – At the six-figure stage, beyond creative testing, what else matters? 10:09 – Should brands target one ICP early on? 11:50 – After testing personas, when do you double down? 13:45 – How do you split testing variants vs. big creative swings? 17:51 – How should brands approach offer creation? 20:09 – Does offer testing depend on business goals (AOV vs. LTV)? 23:04 – What other bottlenecks block growth beyond creative and offers? 25:44 – Are finance/ops common gaps in scaling brands? 27:23 – How should brands decide on new channels vs. optimizing existing ones? 31:14 – What do brands miss by trying to do all marketing in-house? 33:38 – At what size does it make sense to bring functions in-house? 35:35 – Which functions should brands 100% keep internal? 37:48 – Why is SAW winning big UK brands compared to competitors? 40:34 – How do you stay on top of market needs and shift service accordingly? 43:49 – How do you find the courage to pivot or rebuild an agency service? 45:50 – What’s your process for hiring and vetting talent? 47:20 – In-person vs remote teams: what works best for agencies? 48:08 – At what headcount does in-person become necessary? 50:08 – How do you approach talent development and knowledge sharing? 52:25 – How do you personally stay focused across multiple projects? 52:31 – How do you identify your own “zone of genius”? 54:28 – Once gaps appear, how do you fill them and tie roles to P&L? 57:54 – How do you incentivize leaders and teams? 59:45 – How do you view agency growth—organic vs acquisition? 01:03:41 – Do you help brands expand internationally (US, Germany)? 01:04:31 – Closing thoughts & where to follow Ollie

    1h6min

  5. 15 DE SET.

    How I Made $10M With Amazon | George Meressa

    From early Google Ads days to pioneering Amazon PPC and DSP, Clear Ads founder George Meressa breaks down how to launch, scale, and defend profitable growth on the world’s biggest marketplace—without chasing shiny objects or burning margin. What you’ll learn - The retail-ready checklist that drives conversion and ranking - A step-by-step Amazon launch playbook (long-tail terms → phase upgrades → organic lift) - How to use Sponsored Products, Sponsored Brands, and DSP in the right order - Creative ways to build audiences with Amazon’s first-party data - The “slow growth, strong profits” system: inventory, reviews, margins, forecasting - When to add variations vs. new products, and how to read category signals - Smart ways to bring external traffic (TikTok/Google) to boost rank and moat - 2025 realities: tariffs, storage fees, and cost creep—and how top brands adapt - Omnichannel strategy: why Amazon + DTC/retail increases resilience and exit multiples - Building an edge with people + AI inside your growth team Chapters: 00:00 – Introduction & shiny object syndrome 02:35 – George’s backstory: from sales to Google Ads 05:50 – How George discovered Amazon PPC 06:55 – Learning Google & Amazon media buying skills 07:30 – The first services Clear Ads offered 08:43 – Expanding into programmatic and full service 09:43 – Why move beyond ads into listings & content 10:25 – One-time setup vs ongoing optimization 10:42 – What types of brands Clear Ads works with 11:12 – US vs UK focus on Amazon 11:49 – Criteria for “retail-ready” brands 12:32 – Red flags: brands Clear Ads avoids 13:34 – Why consumables make strong Amazon products 14:20 – How new brands should launch on Amazon 15:56 – Ads first or organic first? 17:50 – Can you forecast revenue before launch? 19:38 – Reviews: risk, compliance & best practices 21:41 – Competition: how to judge new niches 23:23 – Battling strong incumbents on Amazon 24:23 – Scaling: from Sponsored Products → Brands → DSP → external traffic 26:42 – When to run external traffic to Amazon 27:00 – Sponsored Products vs Sponsored Brands vs DSP explained 30:36 – Beyond ads: profit tracking, inventory, and slow growth 33:20 – Launching variations vs new products 34:14 – How to test demand for new products 35:07 – Biggest growth challenges & tariffs 38:29 – Should brands go all in on Amazon? 41:50 – When and how to diversify outside Amazon 44:39 – Launching new products vs expanding into new channels 48:00 – Exits: what multiples look like in 2025 50:20 – How Clear Ads differentiates from other agencies 52:25 – The power of people and community in agency growth 55:24 – Building a network of top-tier partners 01:00:00 – Balancing focus vs partners with multiple ventures 01:02:30 – How George personally uses AI 01:05:35 – Staying curious to stay ahead 01:06:07 – Where to follow George #ecommerce #AmazonPPC #AmazonDSP #AmazonFBA #DTC #PaidMedia #CRO #RetailReady #AdsStrategy #BrandBuilding #ClearAds #MarketplaceMarketing #EcommerceStrategy #AmazonAdvertising #LongTailKeywords #InventoryManagement #Tariffs #ExitMultiples #ProgrammaticAdvertising #omnichannelmarketing

    1h7min

  6. 5 DE SET.

    How I Used My Network To Scale To $10M

    From addiction to purpose-driven entrepreneur, Zach Schubert breaks down the research-first lead-gen system that scales high-ticket offers. In this episode, Zach shares how to validate offers with real audience language, build book-a-call funnels that qualify buyers, scale Meta/Facebook ads without guesswork, and install sales frameworks you can measure, repeat, and delegate. If you run an agency, coaching, info, or any high-ticket business, this is your playbook for predictable pipeline and profit, without becoming a slave to the grind. What you’ll learn: - Audience research that makes paid traffic convert (FB Groups, Reddit, micro-tests) - When to use DM ads, book-a-call funnels, VSLs, webinars, challenges, and low-ticket tripwires - How the most successful brands leverage their networks to win big - Offer OVER vehicle: copy the customer’s words to lower CPL and raise close rate - How to scale creatives, segment by niche, and add new offers when data shows the ceiling - Sales systems and SOPs that turn one-off wins into a repeatable quota engine - Purpose over profit: design a business that funds your life, not the other way around Chapters: 00:00:00 Partying → Purpose 00:02:08 Meet Zack 00:02:32 Nonprofit Roots 00:03:22 Pandemic Pivot 00:04:18 Business as Mission 00:05:24 Faith Becomes Personal 00:06:31 Addiction & Emptiness 00:08:54 Refocus: Marriage & Mission 00:12:55 Legacy over Hustle (Taxi Story) 00:17:26 Mentors & Network 00:20:38 Starting Cara 00:21:01 SEO & Drop-Servicing 00:22:47 First $1M Profit 00:26:11 Lead Gen: Upwork → Ads 00:29:30 Funnel Playbook 00:34:50 Research-Driven Offers 00:41:37 ROAS, LTV & Economics 00:43:14 Scaling Playbook 00:58:56 Brand & Positioning 01:14:08 Work with Zack

    1h16min

  7. 1 DE SET.

    How I Made $150M in eCommerce | Cody Wittick

    From $0 to $40M in 4 years — that’s the growth Cody and his team unlocked at Kalo, the silicone wedding ring brand that pioneered influencer marketing before it became mainstream. In this episode, Cody shares the exact influencer seeding playbook that helped land names like Steph Curry and LeBron James, why small creators outperform big celebrities in 2025, and how his agency Kinship now helps 7–8 figure ecommerce brands scale with creative systems, forecasting, and cost-controlled ad buying. We break down: ✅ The real ROI of influencer marketing in ecommerce ✅ How to turn free product seeding into 100+ ad assets every month ✅ Why micro influencers drive more revenue than celebrities ✅ Cody’s system for forecasting P&Ls and setting realistic growth targets ✅ How to scale creative volume while keeping costs down ✅ Offer testing, landing pages & why simplicity converts ✅ The new balance between profitability vs. growth for DTC brands in 2025 Chapters: 00:00 – Intro 00:05 – From Qalo to $40M: Cody’s Background 01:05 – Starting With Product Seeding 02:02 – Building Up to Big Names 02:33 – DMs vs Agents for Influencers 03:05 – Why Outreach Should Stay Human 03:59 – Mistakes Brands Make With Influencers 05:12 – The Power of Giving First 05:37 – Small Creators vs Celebrities 06:33 – How Influencer Marketing Has Evolved 07:25 – Paying for Posts vs Seeding 08:03 – Kinship’s Approach Today 09:12 – Seeding as a Content Engine 10:25 – The Numbers Behind Seeding 10:57 – Why Raw Content Outperforms AI 11:31 – Branded vs Whitelisted Ads 12:17 – Choosing the Right Influencers 12:50 – Kinship’s Growth System 15:00 – P&L Mistakes Brands Make 17:52 – Why Forecasting Monthly Matters 18:13 – Balancing Growth and Profit 22:00 – Thoughts on Funding & Capital 22:37 – UGC vs CGC Content 25:36 – Video-First Content 25:54 – Static Ads & AI Tools 27:00 – Mixing Creative Pipelines 27:30 – Ad Spend vs Creative Volume 28:52 – Why More Creative Wins 29:58 – Using Cost Controls in Ads 30:58 – Search vs Social Ads 31:51 – TikTok Ads Today 32:15 – How to Build Winning Offers 33:14 – What an Offer Really Is 33:40 – Examples of Strong Offers 34:30 – Measuring Offer Performance 35:00 – Optimising Landing Pages 35:52 – Do Small Tweaks Matter? 35:57 – Wrap Up & How to Connect Whether you’re running a $3M brand or pushing past $75M, Cody reveals the system, not services approach that keeps Kinship’s clients profitable while scaling across Meta, Google, TikTok, and beyond. If you want to grow your DTC brand with smarter influencer marketing, UGC pipelines, and real financial discipline — this episode is packed with insights you won’t want to miss.

    39min

  8. 21 DE AGO.

    Navi

    What if the future of eCommerce wasn’t Facebook Ads or Amazon… but TikTok Shop? In this episode, I sit down with Nav’i Singh, a TikTok Shop and influencer marketing expert who has helped brands like eBay, Sephora, HubSpot, and Wish scale through social commerce and affiliate campaigns. Now she’s on a mission to show founders how to take their TikTok Shop from zero to millions in GMV with proven playbooks. We dive deep into: - How to know if your brand is ready for TikTok Shop - Why margins matter more than hype - Building a winning affiliate network and product seeding strategy - The rise of live shopping and how creators are cashing in - Common mistakes brands make on TikTok Shop (and how to avoid them) - What’s next for influencer marketing as TikTok Shop matures Whether you’re an eCommerce founder, DTC marketer, or just curious about where social commerce is heading, this episode is packed with insights that can help you get ahead of the competition. 📌 Watch until the end to learn Nav’i’s roadmap for scaling profitably on TikTok Shop. Chapter: 00:00 – Intro: The future of eCom beyond Facebook & Amazon 01:53 – Guest intro: Nav’i Singh’s background 02:04 – How did you get into influencer & affiliate marketing? 03:18 – What does creative operations actually mean? 04:39 – Early work with influencers at eBay, HubSpot & Wish 05:26 – How did you manage 1,000+ creators at Wish? 07:10 – Where does your learning mindset come from? 08:04 – Transition from traditional influencer marketing → TikTok Shop 09:36 – Why start SOA, your TikTok Shop agency? 10:45 – Moving from freelancing to agency ownership 12:12 – Was now the right time to launch? 13:16 – For brands considering TikTok Shop, where should they start? 14:30 – What margin profile works best? 15:20 – How to pick a “hero” SKU for TikTok Shop 16:26 – Should brands focus on high-ticket or low-ticket items? 17:47 – Is TikTok Shop only for $20–30 products? 19:02 – What categories or demographics don’t work on TikTok Shop? 20:23 – Sampling strategy: how many products to send out? 22:59 – How to educate & brief creators effectively 23:43 – Optimizing creator content & scaling what works 25:55 – Segmenting top creators & building relationships 27:53 – Scaling by finding the right niche & doubling down 32:07 – How many samples should new brands start with? 33:18 – What’s the timeline for results & profitability? 34:44 – How do you know if TikTok Shop isn’t working? 36:54 – What are the secondary benefits (halo effect, UGC, brand lift)? 39:06 – Should brands join TikTok Shop if competitors are/not there? 40:01 – Tips for creators: reverse-engineering virality 41:57 – Posting balance: commercial vs lifestyle content 44:12 – How should creators evaluate which brands to work with? 45:41 – Why top creators focus on 4–5 “money maker” products 46:40 – Building SOA’s creator community & support 48:15 – Beyond affiliates: ads & live shopping strategy 50:40 – TikTok Ads: how GMV Max works 53:02 – Live shopping: how it works & why it matters 55:25 – What does a successful live shopping session look like? 59:53 – What kind of results should brands expect from lives? 01:02:10 – Should TikTok Shop replace traditional influencer deals? 01:04:16 – Where is TikTok Shop headed in the next 12–24 months? 01:05:12 – What SOA does for brands end-to-end 01:06:04 – The agency’s mission: supporting both enterprises & mom-and-pop brands 01:09:03 – SOA’s team structure & scaling challenges 01:12:08 – How do you balance delivery vs growth as an agency owner? 01:13:13 – What’s working for SOA in lead generation? 01:14:01 – Do you prefer enterprise or small business clients? 01:15:43 – Will you offer training or an incubator program for small brands? 01:16:54 – Client mix & who SOA serves today 01:17:45 – What’s your vision for the agency long-term? 01:19:13 – What advice do you have for new agency owners? 01:21:01 – Where can people find you & SOA? 01:21:38 – Outro

    1h22min
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Sobre

Scaling an eCommerce brand is hard. The intention for this podcast is simple; to have interesting, insightful & authentic conversations with successful brand builders. We want to provide real world stories and helpful, practical information about what’s currently working to help you build your own seven and eight figure brand. We release an episode every week on Sunday afternoon, so if you’re looking for actionable, no BS eCom insights, hit subscribe and stay tuned!

Informações

  • Criado por
    Brand Builders
  • Anos de atividade
    2024 - 2025
  • Episódios
    51
  • Classificação
    Livre
  • Copyright
    © Copyright 2024 All rights reserved.
  • Site do podcast
    Brand Builders