83 episodes

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

How I Grew This Branch

    • Business
    • 5.0 • 26 Ratings

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

    [Greatest Hits] Former Global Head of App | Social | Display Marketing @ Stubhub: Manoj Tolety- Why Measurement Is the Key to Driving Loyalty

    [Greatest Hits] Former Global Head of App | Social | Display Marketing @ Stubhub: Manoj Tolety- Why Measurement Is the Key to Driving Loyalty

    Aim big. This theme, along with successful cross-collaboration, aligning with strong mentors, and leading by example, seems to be common in many growth stories. How does the theme of family fit in? Manoj Tolety shares what he’s learned from becoming a parent and how human behavior, a dash of luck, and hard work drives both personal and professional growth.

    This, traveling the world every 6 months for eBay, increasing his app budget by 3x, and more are featured on this episode of How I Grew This with Manoj Tolety of StubHub. Listen now on Apple Podcast, Spotify, Google Podcasts, and Stitcher!

    • 30 min
    [Greatest Hits] Country Manager @ Ouicar: Vincent Saint-Martin- How to Continue Driving Growth After You've Been Acquired

    [Greatest Hits] Country Manager @ Ouicar: Vincent Saint-Martin- How to Continue Driving Growth After You've Been Acquired

    What does it take to build a leading Peer-to-Peer car-sharing company when the market is exploding with new competitors? How do you continue to drive growth after your company gets acquired? This, the stories of learning from failure, recruiting his first users one by one, and the decisions he made that ensured the product remained a market leader, are in our third episode of “How I Grew This” with Vincent Saint-Martin of OuiCar.

    • 21 min
    [Greatest Hits] VP, Digital Product & Technology @ Philz Coffee: Francisca Hawkins- How a Former Artist is Shaping the Future of Mobile-Ordering

    [Greatest Hits] VP, Digital Product & Technology @ Philz Coffee: Francisca Hawkins- How a Former Artist is Shaping the Future of Mobile-Ordering

    What does it take to bring an iconic brand and experience to digital? What makes the Philz app one of the most loved and used apps in the industry and how do you take the specific vision of a founder and transform into an on par digital experience? That and stories of success, failure, the invention of the mobile boarding pass and how Philz ended up on HBO’s Silicon Valley are featured in our first episode of “How I Grew This” with Francisca Hawkins of Philz Coffee.

    • 32 min
    [Greatest Hits] VP of Growth & Marketing @ Opendoor: Sheila Vashee- Redefining and Digitizing a 100+ Year-Old Process

    [Greatest Hits] VP of Growth & Marketing @ Opendoor: Sheila Vashee- Redefining and Digitizing a 100+ Year-Old Process

    Some get to join a company that redefines an industry once in their life. Sheila has done it twice. As Dropbox’s first marketing hire, she led the transition from a consumer-facing product to one with an enterprise focus. Now at Opendoor, she is redefining a 100+ year-old industry and revolutionizing the way real estate is bought and sold.

    This, stories of doubling market share for Opendoor in 3 months, and how brands should approach marketing and caring for customers during a pandemic, are featured in our podcast episode with Sheila Vashee of Opendoor. Listen and subscribe on Apple/Google Podcasts, Spotify, Stitcher, and YouTube!

    • 31 min
    Chief Product Officer at Getir: Emre Ertan - How to Achieve Innovative Viral Growth

    Chief Product Officer at Getir: Emre Ertan - How to Achieve Innovative Viral Growth

    Emre Ertan is the Chief Product Officer at Getir. Emre has previously directed growth at Slice Technologies and Zum. He also co-founded not one but two companies, Mobito and Soru.

    Get people to share their referral links on social media, specifically mass social media avenues like timelines posts and groups. The more people share about your product, the higher the chances of their posts being featured (or “going viral”) on Facebook. This strategy takes time, requires an experimental mindset, and may require significant investments.

    Focus on nailing your product and service for your customers. If your product and customer service are not flawless, your viral marketing efforts can backfire on your brand.

    Try enabling local businesses even if you are not in a niche with a hyperlocal model. Local businesses can provide faster turnaround times and more personalized service to your customer.

    Have a “lighthouse customer” (similar to your ICP) who provides a base. From here, you can create a framework for services, products, and experiences for the rest of your customers.

    Start your business by thinking comprehensively about the problem you will solve. If you want to start a company, the problem you will solve must be a common issue for a broad audience. If the problem you want to solve is already being solved by another company, you can join forces and solve it as a part of a team.

    • 28 min
    VP of Enterprise Digital Marketing at Canadian Tire: Greg Shelly - Pulling the Power of Enterprise Innovation & Loyalty Programs with Triangle Rewards

    VP of Enterprise Digital Marketing at Canadian Tire: Greg Shelly - Pulling the Power of Enterprise Innovation & Loyalty Programs with Triangle Rewards

    Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire. Greg is, admittedly, obsessed with attribution and performance, and he cares about organizations needing to understand how their investments are driving customer outcomes. Before joining Canadian Tire, Greg led the business insights and marketing analytics organization at McDonald's and spent eight years at Dell in e-commerce and digital marketing.

    Being in sales and on the front lines of business lets you truly understand the customer’s perspective. It is a sensible, logical start to a career in digital marketing. People who can hack together data-driven solutions can help companies understand their customers in a concrete way that gives them confidence in their marketing decisions. Pushing your comfort zone in your career is necessary to challenge yourself. After a few years, you will start appreciating those struggles for helping you grow professionally and at a personal level.

    A loyalty program sets the foundation of digital growth by helping companies collect data to better understand their customers. The customer ceases to be a mystery when you have data to understand them.

    Without a mobile-first approach, you cannot build a close relationship with your customer on a web browser. Being on someone’s phone means you have created value in their lives, and you have to make efforts to stay installed on their phones.

    Action-ready, non-siloed data is the key to better digital marketing regardless of the business use case. Having the right people, the right data, and the right tech makes business growth possible through digital marketing.

    Personalization is about being customer-centric and talking about the things that matter to them.

    • 24 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Minnie_Ing ,

Educational and fun

Better than anything you can get in school. A great insider’s view of growth and marketing.

Dawoonis ,

A must for app developers

I run a consumer mobile dating app called coffee meets bagel and like other mobile developers, growth is something we consntantly work on. This podcast is a gem filled with real examples and practical tips from experts. I got so many growth ideas from this. A must for mobile developers in charge of growth.

seven-up-coca-cola ,

Come for the growth tips, stay for the journeys

Enjoying the tips, but really listening to hear about the guests' journeys. Great start!

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