108 episodes

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

How I Grew This Branch

    • Business
    • 5.0 • 26 Ratings

In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.

    Senior Director of Digital Experience at Hawaiian Airlines: Kevin Bowling - Building an Outstanding Digital Experience in the Airline Industry

    Senior Director of Digital Experience at Hawaiian Airlines: Kevin Bowling - Building an Outstanding Digital Experience in the Airline Industry

    As people's reliance on technology grows every year, many travelers believe a positive digital experience is the number one criterion when choosing an airline. So airlines try to meet the latest technological demands to remain competitive and grow their business.

    To better understand the most recent digital trends in the airline industry, we invited Kevin Bowling, Senior Director of Digital Experience at Hawaiian Airlines. Leading the digital experience technology team, Kevin is responsible for mission-critical customer-facing products, including HawaiianAirlines.com and iOS and Android apps.

    Today, Kevin shares Hawaiian Airlines' approach to digital innovation to better engage and retain different types of travelers.

    • 30 min
    [Greatest Hits] VP of Marketing @ Junglee Games: Bharat Bhatia- Growing Despite Saturation

    [Greatest Hits] VP of Marketing @ Junglee Games: Bharat Bhatia- Growing Despite Saturation

    The days of unsaturated channels and growth hacking, as we used to know it is over. Our guest today, Bharat Bhatia, dives deep into new strategies and the understanding of the product that has helped him achieve continued growth. Bharat comes from the gaming industry, an industry that he explains has one of the tightest bonds between product and marketing. He shares how he and his team approach that integration through in-app growth channels.

    In addition, with today’s growth channels like Facebook and Google ads more saturated and restricted, he breaks down how he has approached growth, especially when reaching the tipping point of scaling beyond existing audiences.

    Hear more about how Junglee Games grew through COVID, how he has managed to take better care of his physical health, and the most important and unexpected lesson he learned at business school, all on this episode of How I grew this.

    • 24 min
    Vice President, Fan Insights, Analytics & Engagement Marketing at PGA TOUR: Travis Trembath - Driving Brand Growth Through Fan Engagement and Customer Acquisition

    Vice President, Fan Insights, Analytics & Engagement Marketing at PGA TOUR: Travis Trembath - Driving Brand Growth Through Fan Engagement and Customer Acquisition

    Travis Trembath, Vice President, Fan Engagement at PGA TOUR, joins us in this episode of How I Grew This podcast.
    The PGA TOUR is the premier sanctioning and organizing body for men's professional golf, representing the best players in the world.

    Currently, Travis serves as the voice of the fan for the PGA TOUR and is passionate about building great teams and positively impacting people.

    Today, Travis shares some insight on the PGA TOUR’s strategy for acquiring and engaging fans, delivering the right content on the right platform for different types of fans, and advice on how to become an engagement, insights, and marketing leader.

    • 28 min
    [Greatest Hits] VP Digital @ El Pollo Loco: Andy Rebhun - Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital

    [Greatest Hits] VP Digital @ El Pollo Loco: Andy Rebhun - Beanie Babies, McNuggets, and OH MY! How A Childhood Hustle Evolved into A Winning Mentality in Digital

    Andy Rebhun is someone you just get excited to talk to. He’s an extrovert with opinions and vision. He is an accomplished Marketing Executive, who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies like the McDonalds Corporation and Ford Motor Company.

    He is currently Vice President of Digital at El Pollo Loco, where he is responsible for CRM, E-Commerce, off premise delivery, loyalty program, and social media. Andy holds a Bachelor of Arts degree from the University of Wisconsin Madison and an MBA from Kellogg School of Management.

    In this episode, Andy dives into (1) how he got tapped to manage marketing for an 800+ restaurant market before 30 yrs old, (2) how he took the McDonald’s app from 0 to 5M users, (3) how he navigated COVID to triple digital sales at El Pollo Loco, (4) along the lessons he learned along the way.

    • 34 min
    [Greatest Hits] Chief Marketing Officer @ White Castle: Lynn Blashford - A Century Old Company With A Growth Mindset

    [Greatest Hits] Chief Marketing Officer @ White Castle: Lynn Blashford - A Century Old Company With A Growth Mindset

    Lynn Blashford, CMO of White Castle, has risen the ranks during her 10 years at the company. White Castle, known for pioneering the fast food industry, turns 100 years old in 2021 and operates with a long term vision which runs counter to today’s hypergrowth and short-term gains environment. Maybe unsurprisingly, this mindset has allowed them to weather the storm of 2020 both by taking care of their employees as well as how they’ve strategically diversified the business.

    White Castle was one of the first non-pizza companies to roll out online ordering and was the first fast food chain to adopt the vegan Impossible Slyder in the nation.

    Beyond just the bottom line, Lynn spoke about how the private nature of the company allows them to take care of their people and the communities they serve. One of the beautiful stories she shares is how healthcare workers could eat for free when the pandemic lockdowns began.

    Hear more about how White Castle has adapted to the many challenges of 2020, Lynn’s advice for her younger self, and of course, Lynn’s behind-the-scenes story of how the film “Harold and Kumar Go to White Castle” came to be, all on this episode of How I grew this.

    • 32 min
    [Greatest Hits] Co-Founder and Executive Chairman @ Mindbody: Rick Stollmeyer - Building One of The First SaaS Empires

    [Greatest Hits] Co-Founder and Executive Chairman @ Mindbody: Rick Stollmeyer - Building One of The First SaaS Empires

    Today, most SaaS companies were started in the last few years or at the beginning of Web 2.0. Our guest Rick Stollmeyer, Co-Founder and current Executive Chairman of Mindbody, however, saw an opportunity back in 2001, when he started the company out of his garage.

    In March, Mindbody saw 90% of their appointments disappear through the platform, which led the team to innovate and drive towards a virtual fitness platform. Fast forward to today, and they see this as their most significant growth opportunity.

    Hear more on Rick’s story, including his leadership training in the Navy, the lesson he learned when his former boss refused to give him equity, his transition to Executive Chairman, and so much more on this episode of How I Grew This. Listen now on Apple Podcasts, Spotify, Google Podcasts, Stitcher, and more.

    • 34 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Minnie_Ing ,

Educational and fun

Better than anything you can get in school. A great insider’s view of growth and marketing.

Dawoonis ,

A must for app developers

I run a consumer mobile dating app called coffee meets bagel and like other mobile developers, growth is something we consntantly work on. This podcast is a gem filled with real examples and practical tips from experts. I got so many growth ideas from this. A must for mobile developers in charge of growth.

seven-up-coca-cola ,

Come for the growth tips, stay for the journeys

Enjoying the tips, but really listening to hear about the guests' journeys. Great start!

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