In How I Grew This, Mada Seghete dives into the stories behind the World’s top companies and the leaders driving their growth from campaigns, measurement and tests to their personal journeys becoming growth leaders.
[Greatest Hits] Director, Growth Product @ The Athletic: Caitlin Roman - Rewards of the Unknown
Caitlin Roman brings her collective experiences in consulting at McKinsey and Product at LinkedIn & Medium to the world of sports news at The Athletic. Having come up in these subscription powerhouses, Caitlin has a potent combination of high-level business strategy experience along with the tactical ability to work side by side with her teams to execute. All of these elements were crucial for a subscription business like the Athletic during a tumultuous 2020 in sports.
Caitlin and her team released a number of initiatives during this time including different content formats like short format commentary and breaking news, and pricing strategies to keep users tuning in even when sports weren’t in play.
If there’s a word we would use to describe Caitlin it would be resilient! Far before she was leading her team through the bumps of the pandemic, she had two keystone experiences that she shared on the show that shaped her.
The first is her passion for media at a young age. Working as a newspaper editor in both high school and college, Caitlin sought out the challenge of the daily deadline for her daily newspaper. She talks about the late nights and stress but attributes this as the reason why she loves working in the trenches with her teams today, drawing similarities to product management.
Before Caitlin found her way to LinkedIn, she lived and worked in Ethiopia as a part of a Gates Foundation initiative in agriculture. During a solo trip in a gorge in Kenya, she fell and broke her back and had to self-rescue. After this grueling experience she recovered, but Caitlin didn’t only not fly home but continued her work at the time setting up microfinance systems for farmers.
To hear more about Caitlin’s amazing story about how she found her way into the product in subscription powerhouses, how she thinks about leading her teams, and her adventures in Ethiopia, take a listen to this episode of How I Grew This.
[Greatest Hits] Former Global CMO @ Potbelly: Brandon Rhoten - Speaking in the Voice of Your Customer
As marketers, we all hope that our efforts will transform a brand and have it become the talk of the town. Our next guest, Brandon Rhoten, has been able to do just this at several of the brands he has transformed.
Brandon has worked at Wendy's, Papa John's and Potbelly and although his approach has differed with each challenge the results have been the same: transformational change. We learn that a company looking to adapt and evolve doesn’t need to hop on the hottest trend; it needs to isolate its market problem and find a solution that aligns with its brand’s positioning. In the case of Papa John's, it was moving their advertising to digital channels from traditional ones. For Wendy's, it was reasserting its voice with clever and funny ads on social platforms like Twitter to engage with a younger audience.
In this episode, Brandon shares exactly how he approached evolving the marketing strategies at each of these companies to adapt to the times and ultimately get incredible results. Hear this and how they hired comedians for Wendy's Twitter account, why PotBelly hired former professional football player Peyton Manning and why Brandon studies the financial news as much as anything else, all on this episode of How I Grew This.
VP of Growth at Blue Apron: Kar Paramasivam - Leading Growth in the Meal Subscription Business
In this episode of How I Grew This podcast, Kar Paramasivam talks about the growth strategy at Blue Apron, a direct-to-consumer, chef-designed meal kit company.
Starting his career as a banker, Kar shifted his focus to startups, where he got his first opportunity to lead a growth team at Shipt.
From this point, Kar made his way through companies like Spacious.com (acquired by WeWork), Nutrafol, and CUUP, to his current role as a VP of Growth at Blue Apron.
Kar shares some successful campaigns and approaches his team adopted to leverage Blue Apron's app and increase user retention and engagement.
SVP of Digital Products, UX and Operations at CVS Health: Tracey Weber - Improving the Digital Customer Experience in Healthcare
The Covid-19 pandemic pushed the healthcare industry to its limits, but it also led to new opportunities in terms of accelerating digital transformation. In this episode, we discuss the growth of digital transformation in healthcare with Tracey Weber, SVP of Digital Products, UX and Operations at CVS Health.
Tracey joins us with over twenty-five years of experience in leadership roles across multiple consumer industries and extensive digital operations. Before joining CVS Health, Tracey was the General Manager of Marketplace and Digital Ecosystems at IBM, the President and COO of Gilt Group, and held several other leadership positions at companies like CitiBank, Travelocity, and Barnes & Noble.
Today, Tracey shares some of the newest trends companies adopt to fulfill the rising consumer expectations for digital healthcare experiences.
[Greatest Hits] Senior Mobile Delivery Manager @ Belk: Matt Hudson- How to Win in the Changing World of Retail
Today we talk with someone who has seen the very beginnings of mobile and has helped some of the world’s biggest brands learn how to adapt and innovate by going mobile. Our guest is Matt Hudson. From the early days of mobile at just twenty-one, he helped Rock Fish build their mobile app and strategy, and he’s gone on to the same for Sam’s Club, Charles Schwab, and now Belk.
Matt shares several campaigns that drove an incredible amount of growth, like the “App Attack” campaign. To drive downloads to the app, they had stores compete to see who could drive the most downloads, and they ended up driving 1.5 million total downloads through that campaign.
Hear this and how Matt was featured in the Washington Post by proposing to his wife via Words With Friends, how he got started in mobile, and why he believes there’s still so much opportunity for growth and more all on this episode of How I Grew This.
Senior Director of Digital Experience at Hawaiian Airlines: Kevin Bowling - Building an Outstanding Digital Experience in the Airline Industry
As people's reliance on technology grows every year, many travelers believe a positive digital experience is the number one criterion when choosing an airline. So airlines try to meet the latest technological demands to remain competitive and grow their business.
To better understand the most recent digital trends in the airline industry, we invited Kevin Bowling, Senior Director of Digital Experience at Hawaiian Airlines. Leading the digital experience technology team, Kevin is responsible for mission-critical customer-facing products, including HawaiianAirlines.com and iOS and Android apps.
Today, Kevin shares Hawaiian Airlines' approach to digital innovation to better engage and retain different types of travelers.
Educational and fun
Better than anything you can get in school. A great insider’s view of growth and marketing.
A must for app developers
I run a consumer mobile dating app called coffee meets bagel and like other mobile developers, growth is something we consntantly work on. This podcast is a gem filled with real examples and practical tips from experts. I got so many growth ideas from this. A must for mobile developers in charge of growth.
Come for the growth tips, stay for the journeys
Enjoying the tips, but really listening to hear about the guests' journeys. Great start!