How I Lost a $6K/mo Brand Deal With Perplexity

What happens when a $6,000/month brand deal falls apart at the finish line? I'm walking you through the entire Perplexity partnership from the very first LinkedIn DM to the moment it collapsed — including the actual proposal, real pricing, and every package I put together.

• The exact video pitch I sent instead of just replying to their DM (and why it worked)
• How I structured a 4-tier proposal ranging from $4K to $16.5K/month
• Why I include a "measuring success" page in every proposal I send
• The moment they came back with a custom package request — and how I built "Package 1.5" on the fly
• What actually happened when the deal fell through, and why I'm not mad about it
• The mindset shift that turns you from a commodity into a true brand partner

This one's different — it's a radically transparent look at a deal that didn't work out, not just the wins. If you've ever had a partnership die right before the finish line, this is for you.

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

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00:00 I Lost a $6K/Month Perplexity Deal
00:28 The Cold LinkedIn Message That Started It
02:14 Prepping for the Call the Right Way
05:04 Building the Proposal: What I Heard
06:56 Package 1: LinkedIn Essentials ($4K/mo)
07:31 Package 2: The Amplified Package ($7.5K/mo)
08:56 Package 3: Community Builder ($12K/mo)
12:03 Package 4: Full-Funnel Partnership ($16.5K/mo)
12:56 Why I Include a "Measuring Success" Page
16:02 Their Counter-Offer and Building Package 1.5
18:33 The Contract Stalls, Then Falls Apart
19:05 Lessons Learned From a Deal That Died

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