28 episodes

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).

How I Made it in Marketing Daniel Burstein

    • Business
    • 5.0 • 3 Ratings

Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).

    Startup Marketing: How to build a marketing program from 0 to acquisition by Intel, be BOLD, learn as you go (episode #28)

    Startup Marketing: How to build a marketing program from 0 to acquisition by Intel, be BOLD, learn as you go (episode #28)

    “Structure an engagement continuum that attracts people with varying degrees of motivation,” Flint McGlaughlin taught in Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage [https://meclabs.com/course/sessions/above-the-fold-psychology/].
    In our latest episode, our guest shared the engagement continuum she has crafted for her company’s very complex product – a full-stack machine learning operation system. I hope you get ideas for creating an engagement continuum for your own offering from this discussion, no matter how complex or straightforward it is.
    That guest is Maya Perry, Marketing Director, cnvrg.io [https://cnvrg.io/] (an Intel company).

    Editor's Note: Unfortunately, there is a few minutes of static-y audio here and there in this episode, but stick with it. It doesn't last long. "Lo Nora" (you'll understand that reference when you listen to the episode).
    Stories (with lessons) about what she made in marketing
    How to build a marketing program from 0 to acquisition – strategize, prioritize, and put in the hard workHow to build content when no one understands your field – expert guestsB2B buyers are people, too! Be BOLDLearn as you goRoll with the punchesRelated content mentioned in this episode
    Momentum Marketing: How to get the ball rolling toward a purchase decision [https://sherpablog.marketingsherpa.com/b2b-marketing/lead-gen/momentum-marketing-toward-purchase-decision/]
    The How I Made It In Marketing podcast from MarketingSherpa [https://www.marketingsherpa.com/podcast]
    Negative Lifts: Turning a 25% loss into a 141% increase in conversion [https://www.marketingsherpa.com/video/webinar/negative-lifts-increase-conversion]
    The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Podcast Episode #13) [https://www.marketingsherpa.com/article/interview/long-term-growth-business]
    About this podcast
    This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

    Get more episodes

    To receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters

    • 57 min
    Advertising and Brands: Details matter, known when to quit, …be nice (episode #27)

    Advertising and Brands: Details matter, known when to quit, …be nice (episode #27)

    “Details matter.” That is a key lesson from our latest guest on How I Made It In Marketing. In fairness, it’s probably not a breakthrough new idea to you, right?
    But what she said next is the beauty (in my biased opinion) of what we do on the podcast – she told the story of how she lived that lesson with a fascinating example involving Stevie Wonder.
    Everybody knows “details matter,” but as Stephen Covey said, “What is common sense isn’t common practice.” That’s why the stories our guest tell can be so helpful – it can give you the information and inspiration to turn these lessons into common practice in your career.
    Here’s what her story did for me… while I will never create a VH1 award for Stevie Wonder, her story inspired me to think where I can be more detail oriented as a writer.
    And my mind landed on a test I saw Flint McGlaughlin teach in Effective Headlines: How to write the first 4 words for maximum conversion (https://meclabs.com/course/sessions/effective-headlines/), where he showed how dropping four words from a headline lead to an 88% increase in conversion.
    I hope our latest guest sparks ways for you to connect the dots in your daily work and overall career. Dr. Mara Einstein is Professor of Media Studies at Queens College (https://www.qc.cuny.edu/), part of the City University of New York system, where she recently launched a program in advertising.
    Dr. Einstein has written six books, most recently Black Ops Advertising: Native ads, content marketing, and the covert world of the digital sell (https://www.orbooks.com/catalog/black-ops-advertising-by-mara-einstein/). At the time of our conversation, she was deep into researching her latest book (on multi-level marketing) having just attending a conference hosted by Bill Keep.
    Some lessons from Dr. Einstein that emerged in our discussion:
    Always vet the talent.Tell the interns that when they aren't doing the job, you’re not going to do them any favors.Details matter....Be nice.Know when to quit.Help push people to believe they can do more than they think they can.There are people who have your back.Related content mentioned in this episode
    Hospitality Marketing: Have a Gumby attitude to any launch (podcast episode #20)(https://www.marketingsherpa.com/article/interview/hospitality) – Discussion with Chad Brown, Chief Marketing Officer, JC Hospitality (owner and property manager of Virgin Hotels Las Vegas)
    Evidence-based Marketing: This blog post will not solve your most pressing marketing challenges…yet (https://sherpablog.marketingsherpa.com/research-and-measurement/marketin-challenges-survey/)
    Content Marketing: Harvard Business School’s Michael Norton discusses surprising consumer behavior research (https://sherpablog.marketingsherpa.com/marketing/content-marketing-consumer-behavior-research/)
    About this podcast
    This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.

    • 1 hr 3 min
    NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (episode #26)

    NFTs For Brands: It’s OK to say no, always be a student, don’t resist change (episode #26)

    We recently launched a free digital marketing course – Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/). And here’s one thing I’ve noticed…even the most experienced executive makes a mental shift when taking a course – from decision maker to student. From the one dishing out the advice to someone malleable and open to expanding their knowledge base.
    Marketers and entrepreneurs need to make this mindshift throughout our careers – a lesson our next guest discovered when entering the ecommerce space many years ago and again more recently while launching a startup in the NFT industry. “Always be a student,” he says.
    You can hear the story behind this lesson – and many more lesson-filled stories – from Frank Weil, Founder & CEO, Myntr (https://www.myntr.io/), in our latest episode.
    The team Weil manages at Mynter consists of 10 people and two agencies. And Myntr itself is an agency for Advertising Week and Nathan’s Hot Dog Eating Contest.

    Some lessons from Weil that emerged in our discussion:
    Find great mentors for all aspects of your life.Do not resist change.Always be a student. The best opportunity with the wrong leader is a painful uphill journey, but with the right leader/partner, a tough task is achievable. It is ok to say no! One-third of your revenue goes to expenses, one-third goes to people/payroll, and the other one-third goes to profit. Related content mentioned in this episode
    Scaling to a $15 million company in 18 months by transparently serving an ideal customer (and saying “no” to other business) (podcast episode #1) – Whitney Hill, Co-Founder and Head of Business Operations & Development, Snap ADU (https://www.marketingsherpa.com/article/interview/scaling-podcast)
    About this podcast
    This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.
    Our next live workshop
    Join us for our next live workshop – Boost conversion. Learn from 150+ CTA experiments. (https://sharpspring.meclabs.com/boost-your-conversion-august-10-workshop?utm_source=site)

    Get more episodes

    To receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters

    • 43 min
    Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25)

    Marketing Strategy: Data tells stories at Nationwide, fast mistakes, and the triage method (episode #25)

    “You need to commit yourself to mastering you art,” Flint McGlaughlin teaches in High-Converting Landing Page: If you don’t ask this question you will never maximize conversion (https://meclabs.com/course/sessions/high-converting-landing-page/). 
    So true. Here’s one way to do that.
    In my most recent podcast discussion, my guest shared a simple methodology she uses (I’m not one for hyperbole, but frankly it was a life-changing methodology) to help her get the time to focus on what is most important – both at work and at home.
    You can hear the story behind that methodology from Tiffany Grinstead, Vice President of Personal Lines Marketing, Nationwide (https://www.nationwide.com/).
    The insurance and financial services company is #80 on the Fortune 500 with $47 billion in revenue. Grinstead is in charge of all marketing for the personal lines business, sitting in the cabinet of the Personal Lines president. She manages a team of 20, works in a matrixed organization with additional resources, and personally manages a direct budget of $20 million.
    Stories (with lessons) about what she made in marketing and the people she made it with
    Make your mistakes as fast as you can.Employ a triage method – should, could, must.Data tells stories if you listen closely.People won't put you there until they see you there.Define your relationships for yourself. Think like a business leader. Related content mentioned in this episode
    How to overcome 9 common marketing and web design mistakes (https://marketingsherpa.com/article/case-study/overcome-common-marketing-web-design-mistakes)
    Data Poetry in Marketing, PR & Corporate Communications (Podcast Episode #17) (https://www.marketingsherpa.com/article/interview/data-poetry)– Discussion with Michael Diamond, Academic Director and Clinical Assistant Professor in Integrated Marketing and Communications, NYU School of Professional Studies
    A/B Testing for Fun and Profit [Subject Line Writing Contest] (https://marketingexperiments.com/a-b-testing/copyblogger-subject-line-contest)
    Gaining Business Leader Buy-in: 7 CEO personas (https://sherpablog.marketingsherpa.com/marketing/seven-ceo-functional-personas/)

    About this podcast
    This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).

    Get more episodes

    To receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters

    • 50 min
    Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (episode #24)

    Healthcare IT Marketing: Branding a new service line within Stericycle, getting ONC certification, finding your joy, & more (episode #24)

    “Don’t ask before you have communicated enough perceived value,” Flint McGlaughlin taught in Customer-First Objectives: Discover a three-part formula for focusing your webpage message (https://meclabs.com/course/lessons/customer-first-objectives/).
    This is true in our marketing, but it is also true in how we handle ourselves in our careers, as this episode’s podcast guest summed up well with the lesson, “Always give something before you expect something.”
    You can hear the story behind that lesson in this episode from Sarah Bennight, Director of Marketing for the Communication Solutions service line of Stericycle (https://www.stericycle.com/en-us). Stericycle had $2.6 billion in revenue in 2021. Bennight manages a $1 million budget, six direct reports, and three agencies.
    Stories (with lessons) about what she made in marketing
    Some lessons from Bennight that emerged in our discussion:
    Your brand promise is everything. Never underestimate the power of a great project manager. Have a plan, but don’t be afraid to blow it up when the market/target needs shift. Not all marketing metrics are equal. Show leadership a story, not raw data. Always give something before you expect something.Find your joy.You can have it all.Related content mentioned in this episode
    Marketing Chart: The importance of making the right promise with your marketing (https://www.marketingsherpa.com/article/chart/make-the-right-promise)
     Headline Writing: 6 before and after headline examples with results to help improve your copywriting (https://www.marketingsherpa.com/article/case-study/headline-writing-6-before-and-after-headline-examples-with-results)
    Four Techniques to Improve Analytics Based on Customer Knowledge (https://www.marketingsherpa.com/video/webinar/four-techniques-to-improve-analytics)
    About this podcast
    This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course (https://meclabs.com/course/).

    Get more episodes

    To receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters

    • 1 hr 17 min
    SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23)

    SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23)

    “If the marketer does not know where to focus; then the prospect will not know where to focus,” Flint McGlaughlin taught in Customer-First Objectives Application Session: See real webpages optimized for marketing conversion (https://meclabs.com/course/lessons/customer-first-objectives-application-session/).
    To help drive home this lesson for you, we found a great story of relentless focus from our next podcast guest. While at PayPal, he made it his mission to develop programs that would educate new customers about the product, and it took two years of relentless focus before his efforts paid off. It’s all too easy for marketers to chase the newest, shiniest object, so we wanted to inspire you with this story of enduring tenacity.
    And that’s just one of the lesson-filled stories you’ll hear from our latest podcast guest – Dhiraj Kumar, Chief Marketing Officer, Dashlane (https://www.dashlane.com/). Kumar manages a team of 40 at the software company.
    Stories (with lessons) about what he made in marketing
    Tenaciously focus on a few things until you solve them.  Be purposeful in creating and encouraging serendipity.Marketing is a craft that requires multidimensional thinking.Create space for failure.Approach customers like an engineer and solve their problems.Related content mentioned in this episode
    The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Podcast Episode #13) – https://www.marketingsherpa.com/article/interview/long-term-growth-business
    How I Made It In Marketing podcast – https://marketingsherpa.com/podcast – “When you mess up you think you are the only one messing up, right? It's amazing. And I love your podcast because you hear all these stories and like, that's what I went through. And there is something special about as a marketing community, commiserating and kind of sharing stories and kind of seeing we all have been through that journey,” Kumar said. 
    About this podcast
    This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course – https://meclabs.com/course/

    Get more episodes

    To receive future episodes of how I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://www.marketingsherpa.com/newsletters

    • 47 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Kristen Affinity Media ,

Kristen Day

This first episode is full of good information. I absolutely loved and resonated with the focus on transparently educating people with the exact breakdown of what the process costs, with an “apples to apples” look regardless of what competitors can see. The tip of turning away business, and how to convert in an online only space is so insightful!

This will not disappoint, really looking forward to hearing more!

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