From an airplane designer to a marketing expert, today we are joined by Guy Yalif, the co-founder and CEO of Intellimize, a company that automatically optimizes websites to drive revenue and customer acquisition using machine learning. After making the unusual leap from a career in aerospace engineering, Guy accumulated considerable marketing experience by working in the startup space as well as for big brands like Twitter, Yahoo, and Microsoft. In this episode, he talks about the value that Intellimize offers its customers, including the unique ability to personalize the web experience for each user while also providing useful insight that can be leveraged to refine their messaging. Their sophisticated software gathers and interprets data to make suitable suggestions to site visitors, thereby boosting conversion rates and making a big difference in the sales department. In general, their customers are seeing a remarkable 46% improvement on the metrics they care about since Intellimize is all about focusing on those aspects that are most pertinent to their customers. For them, success is about ensuring that their customers are happy and successful, which is the exact reason why they are seeing such rapid growth themselves. To hear more from seasoned marketer Guy Yalif, be sure to tune in for this episode of Leveling Up!
TIME-STAMPED SHOW NOTES:
[00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:55] Guy talks about his unusual transition from aerospace engineer to marketing expert. [01:57] Hear how Intellimize will personalize the web experience for each unique visitor. [03:15] The value of a customized home page and how they interpret personalization. [04:11] Using the tool to make money through personalization and get useful insights. [05:02] Find out how Intellimize helped Stella & Dot achieve a 52% increase in conversion. [06:48] How Intellimize knows the right messaging and experience for any given customer. [07:56] The data Intellimize gathers to identify and suggest suitable products for site visitors. [09:39] Leveraging machine learning to figure out what works without any manual input. [10:53] How Intellimize makes money and the size of the companies and websites they cater to. [11:59] Why it is not necessarily wise to sell your software on a price-per-test basis. [12:32] Building a system to work with little traffic and to be faster than traditional testing. [13:38] How customers are seeing a 46% improvement on the metrics they care about. [15:14] Why Intellimize will get more out of data than a marketing team. [16:54] How Intellimize works with customers’ marketing teams to code the suggested ideas. [19:07] The biggest growth challenge Intellimize have had — finding the right team members. [20:19] The overarching objective of ensuring that customers are happy and successful. [21:14] Guy shares how using an Oura Ring has allowed him to leverage the power of sleep. [23:40] The two people Guy most likes to learn from – Tod Sacerdoti and Doug Knopper.
Resources From The Interview:
Guy Yalif on Twitter Guy Yalif on LinkedIn Intellimize Segment Drift Looker Stella & Dot Unilever Emburse Payments Tableau ClickFlow Dermalogica Oura Ring Quantified Self 37signals (Basecamp) Tod Sacerdoti on Twitter Doug Knopper on LinkedIn FreeWheel Must-read book: Getting Real
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