How John Casella Built Yellow Tail into a Global Wine Powerhouse

John Casella, founder of YellowTail, shares how he built one of the most successful wine brands in the world.

In this episode of Oliver on Wine, Jeremy Oliver explores the strategy, story and scale behind YellowTail, how it became a global phenomenon and reshaped the modern wine industry.

 In this conversation:

 – The origins of YellowTail
 – Building a global wine brand
 – Key decisions behind its growth
 – The future of wine

👉 Subscribe for more interviews: 
https://www.youtube.com/channel/UCFY6PK_Q_OaU3zKg5SCi2qA
👉 Join Oliver onWine: 
https://olivers-wines.com.au/podcast