23 min
Improve Your Systems and Processes - Blind Industry Audit Case Study Organized Holistically - Systems, Processes and Personal Branding for Solopreneurs - SideHustlers
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- Entrepreneurship
In this episode, I conduct a blind industry audit for the beauty industry, specifically for Locticians and Stylists. We discuss:
Conduct a breakdown of the industry for those who may not be familiar
Walked through my review process as a Client - Note I really was looking for a loctician/stylist
The importance of positioning yourself as an expert
How understanding your target market makes a difference.
Note: I realized, after recording this episode, that I incorrectly referred to Traditional Locs as Dread Locs. During a consult I went on after recording this episode, the stylist educated me about my misuse of the term "Dread Locs". She explained that the use of the term "Traditional Locs" is preferred over "Dread Locs" in the community. This exchange further displayed to me the importance of you as a beautician educating and positioning yourself as the expert that you are. Your clients aren't going to know as much as you do about your craft.
After listening to this episode, if you would like to learn more about how you can put the proper processes and systems in place for your beauty business, definitely consider becoming a member of the Organized Academy Vault. Learn more by going to organizedacademy.com/p/vault .
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Send in a voice message: https://podcasters.spotify.com/pod/show/organizedholistically/message
In this episode, I conduct a blind industry audit for the beauty industry, specifically for Locticians and Stylists. We discuss:
Conduct a breakdown of the industry for those who may not be familiar
Walked through my review process as a Client - Note I really was looking for a loctician/stylist
The importance of positioning yourself as an expert
How understanding your target market makes a difference.
Note: I realized, after recording this episode, that I incorrectly referred to Traditional Locs as Dread Locs. During a consult I went on after recording this episode, the stylist educated me about my misuse of the term "Dread Locs". She explained that the use of the term "Traditional Locs" is preferred over "Dread Locs" in the community. This exchange further displayed to me the importance of you as a beautician educating and positioning yourself as the expert that you are. Your clients aren't going to know as much as you do about your craft.
After listening to this episode, if you would like to learn more about how you can put the proper processes and systems in place for your beauty business, definitely consider becoming a member of the Organized Academy Vault. Learn more by going to organizedacademy.com/p/vault .
---
Send in a voice message: https://podcasters.spotify.com/pod/show/organizedholistically/message
23 min