How loyalty programs help you close the data gap in ecommerce, with Daniel Gawłowski Loyalty builders

The goal of this episode is to inspire you to build a feedback loop between your loyalty program and data models in order to build a complete omnichannel view of the customer journey.



As Daniel said: “It’s not magic, it’s engineering”



Here’s what we discuss in the episode:


How to use loyalty programs to enrich ecommerce data


Suggestions for businesses who want to transform into data-driven businesses


Real-life examples of how advanced data helps improve business goals: cross-selling, increasing basket size


How a loyalty program can help you build a better churn prediction model



Connect with us:

Daniel Gawłowski: https://www.linkedin.com/in/gawlowski-daniel/

Nostre: https://www.valueships.com/nostre-data-science

Irek: https://www.linkedin.com/in/iklimczak/

Open Loyalty: https://www.openloyalty.io/

Link to the Loyalty program builders podcast: https://www.openloyalty.io/podcast

Contact: podcast@openloyalty.io