58 min
How Lucy & Yak Built An Army of Advocates: Lucy Greenwood’s Story Building Brand Advocacy
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- Marketing
Some brands are built to effortlessly attract communities. Lucy & Yak is one of them.
Here, we uncover the secret sauce to cultivating an irresistible brand experience.
In this episode, Lucy Greenwood (Co-Founder and Creative Director @ Lucy & Yak) shares her journey building the iconic community-led brand.
Lucy & Yak first ignited their flame with a creation story rooted in passion and purpose. Known for sustainable and inclusive fashion, particularly their playful dungarees, they’ve had stratospheric success over the last 7 years. Most of this success can be attributed to engaging a passionate community of customers, the rise of dopamine dressing, and an unwavering commitment to solid brand values.
In conversation with Paul, Lucy gives exclusive insight into the brand’s community of 843k+ members across Instagram and Facebook – 76k+ of these coming from private Facebook communities, built by and for dedicated brand fans.
In the month since recording, this community has only grown. Today, the brand has over 855k followers on these platforms alone.
Lucy & Yak’s community is powerfully fan-created. Brand Advocacy at its finest!
This conversation dives into…
Authentic Community Building: Lucy & Yak's remarkable story is testament to the power of holistic community building. From humble beginnings on Depop to explosive growth, their community-first approach has fostered genuine Advocacy and unwavering loyalty among their customers.
Embracing Brand Values: At the heart of Lucy & Yak's ethos lies a commitment to sustainability, inclusivity, and authenticity. Explore how Lucy's personal values shape the brand's identity, and how she strategically prioritizes the causes they get behind.
Innovative Marketing Strategies: Delve into Lucy & Yak's innovative marketing strategies, from incentivizing user-generated content to treating their customers as influencers since day one. Discover how a focus on word-of-mouth marketing and strategic gifting has amplified Brand Advocacy and fueled next-level growth.
Navigating Growth Challenges: Though the journey has been steady, it hasn’t been without moments of doubt. Lucy shares insights into the challenges and triumphs of scaling a brand – from overcoming imposter syndrome and balancing creative flow with the day-to-day of brand building, to embracing uncertainty and responsibility as the team expands. Gain valuable lessons on navigating the complexities of growth while staying true to core brand values.
Tune in to learn from one of the UK’s trailblazing fashion founders.
Elevate the brand you build.
Rate & review Building Brand Advocacy:
Apple PodcastsSpotify
Connect with Lucy:
Lucy’s LinkedInLucy & Yak’s WebsiteLucy & Yak’s InstagramLucy & Yak’s Facebook
Hosted on Acast. See acast.com/privacy for more information.
Some brands are built to effortlessly attract communities. Lucy & Yak is one of them.
Here, we uncover the secret sauce to cultivating an irresistible brand experience.
In this episode, Lucy Greenwood (Co-Founder and Creative Director @ Lucy & Yak) shares her journey building the iconic community-led brand.
Lucy & Yak first ignited their flame with a creation story rooted in passion and purpose. Known for sustainable and inclusive fashion, particularly their playful dungarees, they’ve had stratospheric success over the last 7 years. Most of this success can be attributed to engaging a passionate community of customers, the rise of dopamine dressing, and an unwavering commitment to solid brand values.
In conversation with Paul, Lucy gives exclusive insight into the brand’s community of 843k+ members across Instagram and Facebook – 76k+ of these coming from private Facebook communities, built by and for dedicated brand fans.
In the month since recording, this community has only grown. Today, the brand has over 855k followers on these platforms alone.
Lucy & Yak’s community is powerfully fan-created. Brand Advocacy at its finest!
This conversation dives into…
Authentic Community Building: Lucy & Yak's remarkable story is testament to the power of holistic community building. From humble beginnings on Depop to explosive growth, their community-first approach has fostered genuine Advocacy and unwavering loyalty among their customers.
Embracing Brand Values: At the heart of Lucy & Yak's ethos lies a commitment to sustainability, inclusivity, and authenticity. Explore how Lucy's personal values shape the brand's identity, and how she strategically prioritizes the causes they get behind.
Innovative Marketing Strategies: Delve into Lucy & Yak's innovative marketing strategies, from incentivizing user-generated content to treating their customers as influencers since day one. Discover how a focus on word-of-mouth marketing and strategic gifting has amplified Brand Advocacy and fueled next-level growth.
Navigating Growth Challenges: Though the journey has been steady, it hasn’t been without moments of doubt. Lucy shares insights into the challenges and triumphs of scaling a brand – from overcoming imposter syndrome and balancing creative flow with the day-to-day of brand building, to embracing uncertainty and responsibility as the team expands. Gain valuable lessons on navigating the complexities of growth while staying true to core brand values.
Tune in to learn from one of the UK’s trailblazing fashion founders.
Elevate the brand you build.
Rate & review Building Brand Advocacy:
Apple PodcastsSpotify
Connect with Lucy:
Lucy’s LinkedInLucy & Yak’s WebsiteLucy & Yak’s InstagramLucy & Yak’s Facebook
Hosted on Acast. See acast.com/privacy for more information.
58 min