33 min

How Many PLATFORMS or PLACES Do You Need to Create Content For‪?‬ MODELS OF MASTERS

    • Entrepreneurship

Quantity trumps quality, but quality is still key.
Today, to compete, you must put out as much content as possible across all platforms. Up until now, best practice for has traditionally been to start on one platform, build an audience, then diversify after 12-16 months. I’ve been schooled in that method and have subscribed to it wholeheartedly, until now.
The old rules have been thrown out — in fact, there are no rules in this online game anymore. It’s literally a race to the top. The more places and platforms you’re present on, the quicker you’ll get there. Why?
We live in an instant gratification culture. The age of disappearing content means relevance is determined by in-the-moment value, not on what you did three months ago. A library of educational content will always retain its value, but still, posts made a week ago are virtually irrelevant today no matter how great they are. That’s a less-than-7-day shelf life for content that took you a half hour to craft. And its forcing creators to literally be everywhere, every day simply due to the fact that everyone else is. It’s no longer a choice.
I explain why this is all true, how to manage it without going insane, and automation hacks to easily expand your reach while others struggle to keep up.
→ Subscribe to my newsletter, connect on Instagram, & check out more free resources.

Hosted on Acast. See acast.com/privacy for more information.

Quantity trumps quality, but quality is still key.
Today, to compete, you must put out as much content as possible across all platforms. Up until now, best practice for has traditionally been to start on one platform, build an audience, then diversify after 12-16 months. I’ve been schooled in that method and have subscribed to it wholeheartedly, until now.
The old rules have been thrown out — in fact, there are no rules in this online game anymore. It’s literally a race to the top. The more places and platforms you’re present on, the quicker you’ll get there. Why?
We live in an instant gratification culture. The age of disappearing content means relevance is determined by in-the-moment value, not on what you did three months ago. A library of educational content will always retain its value, but still, posts made a week ago are virtually irrelevant today no matter how great they are. That’s a less-than-7-day shelf life for content that took you a half hour to craft. And its forcing creators to literally be everywhere, every day simply due to the fact that everyone else is. It’s no longer a choice.
I explain why this is all true, how to manage it without going insane, and automation hacks to easily expand your reach while others struggle to keep up.
→ Subscribe to my newsletter, connect on Instagram, & check out more free resources.

Hosted on Acast. See acast.com/privacy for more information.

33 min