21 min
How Marketing Can Change Your Mind The So What from BCG
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- Business
The human brain is constantly making associations between events, objects, and memories. David Ratajczak, global leader of BCG’s marketing practice, says companies can rely on this deep psychology to create positive associations with their brand. Campaigns no longer exist solely in big media where only large, established companies could afford them. Startups and small businesses can win mindshare against industry giants by investing in precision digital technology that takes advantage of these associations.
Learn More:
Digital Marketing: https://on.bcg.com/3GzAe04
Capturing Mind Share with Precision Branding: https://on.bcg.com/3T6jMw0
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
The human brain is constantly making associations between events, objects, and memories. David Ratajczak, global leader of BCG’s marketing practice, says companies can rely on this deep psychology to create positive associations with their brand. Campaigns no longer exist solely in big media where only large, established companies could afford them. Startups and small businesses can win mindshare against industry giants by investing in precision digital technology that takes advantage of these associations.
Learn More:
Digital Marketing: https://on.bcg.com/3GzAe04
Capturing Mind Share with Precision Branding: https://on.bcg.com/3T6jMw0
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
21 min