44 min

How Marketing Leaders at Vanderbilt are Making a Dent in the Healthcare Universe Healthcare Insight for Marketers

    • Marketing

Vanderbilt Health is a national leader in value-driven care, and the marketing and communications team plays a pivotal role in planning and implementing these initiatives. We spoke with two marketers leading the charge — Megan Pruce, VP of strategic marketing, and Mallory Yoder, senior manager of business engagement strategies — on best practices for successfully engaging both physicians and consumers around population health strategies, what it takes to build a cross-functional team, and other critical issues in advancing the mindset shift from value-based care to value-for-volume. 

Vanderbilt Health is a national leader in value-driven care, and the marketing and communications team plays a pivotal role in planning and implementing these initiatives. We spoke with two marketers leading the charge — Megan Pruce, VP of strategic marketing, and Mallory Yoder, senior manager of business engagement strategies — on best practices for successfully engaging both physicians and consumers around population health strategies, what it takes to build a cross-functional team, and other critical issues in advancing the mindset shift from value-based care to value-for-volume. 

44 min

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