How Message-Market Fit Lifted 300% Conversion Rate for Heights Growth Marketing Stories

In this episode, Daphne broke down her process how she increased her company's conversion rate.


Below are some timestamps:


00:59 - A bit about Daphne's growth background


03:22 - The heights story of increasing 300% conversion rate


12:03 - How they drilled down 16 to 3 key value props


13:38 - How churned customers helped


15:35 - How founders were a key persona and why they should not have ignored it.


19:22 - 3 key mental models from this story


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Show notes


Daphne's LI profile300% increase articleMy LI and Twitter if you wanna connect.